Setting the New Normal standards and reinforce with the online platform
Grand Prix International Public Company Limited is ready to host the 41st Bangkok International Motor Show from 15 July 2020 to 26 July 2020 at Challenger Hall, IMPACT Maung Thong Thani. The show has been prepared in accordance with the new normal way of life by setting preventive measures in conformity with the government regulations. Numerous leading car and motorcycle brands has confirmed to join and fill up the area of over 170,000 square meters. Introducing a new experience with the Virtual Motor Show, which has been created to bring the automotive show into the online world to provide an additional channel for those who want to buy a car.
Dr. Prachin Eamlumnow, Chief Executive Officer of Grand Prix International Public Company Limited as the Chairman of the 41st Bangkok International Motor Show reveals “The 41st Bangkok International Motor Show is organized under the theme “INSPIRATION UNLOCKS THE FUTURE”, which reflects the current world where countless ideas are created to unfold a story of success, and inspiration is discovered to take the first step to pave the road to success.”
“Even though at the beginning of the year, Thailand and the world have encountered the crisis due to the COVID-19 outbreak, like every other year, the leading automotive companies and motorcycle companies agree to participate in the 41st Bangkok International Motor Show, organized on the space of 170,960 square meters, affirming the status of the leading automotive exhibition in Southeast Asia” said Dr. Prachin.
The automotive brands attending the 41st Bangkok International Motor Show include Ford, BMW, MINI, SUZUKI, Rolls-Royce, Aston Martin, Maserati, Mazda, Nissan, Toyota, Lexus, Honda, Audi, MG, Isuzu, Mitsubishi, Porsche, Volvo, Land Rover, Jaguar, Kia, FOMM, Lamborghini, Subaru, Hyundai Truck& Bus, Takano, Royal Enfield, BMW Motorrad, Vespiario, A.P.Honda, Thai Suzuki, Kawasaki, Yamaha, BAJAJ, KTM, Husquavana, and Triumph.
Regarding the standard of visitor screening for the safety in terms of public hygiene from the COVID-19 outbreak, Mr. Jaturont Komolmis, Chief Operating Officer of Grand Prix International Public Company Limited and Vice Chairman of the 41st Bangkok International Motor Show unveils that it requires the cooperation of all visitors to wear a face mask at all time when visiting the show, and clean their hands with alcohol sprays every time before getting into exhibited cars.
Mr. Jaturont also reveals the process to screen exhibitors and visitors following the government regulations. “IMPACT Muang Thong Thani as the venue owner has specified strict measures in line with the government regulations by arranging the scanning points for the Thai Chana application and the body temperature check, and purchasing the Germ Saber UVC; the ultraviolet sterilization robot for the additional venue cleaning. Also, Grand Prix International Public Company Limited as the organizer strengthens the confidence of visitors by setting up another screening point before entering the exhibition hall, employing an eye temperature scanner, which is accurate and meets the international standard, used in the airports of various countries across the world.”
For the additional measure to reduce congestion of the venue, Mr. Jaturont explains that the main gangway width is increased from 6 meters to 10 meters, and the alley between each booth is increased from 3 meters to 6 meters. Moreover, the organizer has provided the spaces at the loading area behind the Challenger 2 with a capacity of 3,000 to 5,000 seats to accommodate customers of each car and motorcycle brand for closing a deal, handle various transactions and business talk.
To increase the confidence of automotive companies and visitors, Grand Prix International Public Company Limited obtains “Amazing Thailand Safety and Health Administration” (SHA) certification from Tourism Authority of Thailand to assure that the 41st Bangkok International Motor Show has the provision of services and public hygiene, which is in line with the preventive measures declared by the government.
To correspond with the new normal way of life, Grand Prix International Public Company Limited collaborates with the online platform developer to introduce a new experience with the Virtual Motor Show, simulating the atmosphere of the 41st Bangkok International Motor Show to the online platform. It also features e-Catalog that comes together with a chat system for communicating interactively with the staff to offer a new experience to those who want to buy a car and receive the same promotions as in the Motor Show. This is the first time of the Motor Show in Thailand that is organized on a virtual platform in parallel with the real show.
Mr. Peeraphong Eamlumnow, Chief Operating Officer of Grand Prix International Public Company Limited and Vice Chairman of the 41st Bangkok International Motor Show explains about the details of the Virtual Motor Show. “This year is the first time we apply the technology to increase accessibility to the Bangkok International Motor Show in the new normal era in order to facilitate those who cannot visit but would like to receive the information about the show. We launch the Virtual Motor Show on the web platform so that everyone is accessible to the basic information of each exhibitor of this year, including product information and promotions, which the brochures are available to download. The special point is that it comes up with the Live Chat system in which customers can get details and book a car directly with the salesperson of each brand. This has shown the development in terms of services of Grand Prix International Public Company Limited as the organizer of the Bangkok International Motor Show in the new normal era, which we have to keep a distance, but can connect and access to the atmosphere and services through the online channel that we have prepared.”
The 41st Bangkok International Motor Show will be held at Challenger 1-3, IMPACT Maung Thong Thani, from 15 July 2020 to 26 July 2020, at 12.00-22.00 hrs. on weekdays, and 11.00-22.00 hrs. on weekends and holidays. The ticket price is 100 THB.Schedule of the 41st Bangkok International Motor Show
V.I.P Day : Monday 13th July 2020
Press Day : Tuesday 14th July 2020
Public Days : Wednesday 15th July – Sunday 26th July 2020; Total 12 Days
Weekdays, from 12.00 to 22.00 hrs.
Weekends & Holidays, from 11.00 to 22.00 hrs. Venue : Challenger 1-3, IMPACT, Muang Thong Thani