Bridgestone Celebrates 55th Anniversary in Thailand with the End-Year Campaign “Yang…Loves You” as Appreciation for Customers’ Trust Bridgestone Brand on Every Journey

[Bangkok] (November 11, 2022) – Bridgestone Thailand celebrates its 55th anniversary of operations in Thailand by launching end-year activities and sales promotions under the campaign “Yang…Loves You”, offering happiness while satisfying all customers’ needs with the valuable deals. The campaign covers various products, services, and mobility solutions for passenger and commercial tires. This is Bridgestone’s way of saying thank you to Thai customers who have trusted Bridgestone for over half a century with continual support. Bridgestone is committed to staying alongside all customers on every journey and driving society for sustainability.

Mr. Keiji Chuma, Managing Director of Bridgestone Sales (Thailand) Co., Ltd., said, “Bridgestone has established business operations in Thailand since 1967 as a part of the Thai automotive industry and Thai society for 55 years. Our relationship has spanned well over half a century. In the last few years, Thailand faced a challenging time with the COVID-19 pandemic. To thank our customers who have embarked on the journey with us all these years, we would like to give the campaign “Yang...Loves You”. The campaign is full of care and happiness for your journeys from now through to the year’s end with our products, services, and solutions we are proud to offer. Bridgestone has developed these offerings with sustainable innovation aligned with the “Bridgestone E8 Commitment” as the axis to drive management with employees, society, partners, and customers. We are committed to providing value and delivering the most satisfying experience to meet all customers’ lifestyles. We also pledge to contribute to realizing a sustainable society enabling Bridgestone business operations to give back to Thai society for the people from today to the future generations.”

The “Yang…Loves You” campaign comprises Bridgestone’s activities and sales promotions with products, services, and mobility solutions for customers with the valuable deals which are aligned with the “Bridgestone E8 Commitment”, satisfying our customers’ journey requirements through to the end of this year.

• Energy – Committed to the realization of a carbon neutral mobility society. Bridgestone recommends the BRIDGESTONE ECOPIA range of tires as consumers face high fuel prices and environmental challenges. Bridgestone's unique innovative technology offers low rolling resistance, which reduces energy loss, improved fuel efficiency, extended wear life ,and eco-friendly tires. For Electric Vehicles (EV) owners, Bridgestone now deploys 19 EV charging stations at Cockpit, One Stop Auto Care Center in Bangkok and upcountry. For further information, please call our customer service at tel. 1369.

• Ecology – Committed to advancing sustainable tire technologies and solutions that preserve the environment for future generations. We offer the "CRAZY HAPPY" campaign enabling customers to trade in the old tires for up to a 3,000 Baht discount on new Bridgestone tires. For further details, please check out the details at Another reward to business operators is return of used tire carcasses of Bridgestone or Firestone* to Bridgestone Truck Tire Center (BTC) nationwide for up to 2,000 Baht. Furthermore, Bridgestone is now implementing the End-of-Life Tire (ELT) Management project, highlighting the effective utilization of resources.

• Efficiency – Committed to maximizing productivity through the advancement of mobility. Making sure your vehicle and tires are as efficient and safe as they should be with our comprehensive 35-point digital inspection at Cockpit nationwide. For trucks and buses, we offer B-Solution at Bridgestone Truck Tire Center (BTC)* and Bridgestone Fleet Point (BFP)* nationwide with modern and efficient and innovative tools and package for tire maintenance.

• Extension - Committed to nonstop mobility and innovation that keeps people and the world moving ahead. Bridgestone plans to expand our service network across the country with 285 branches of Cockpit by 2023. We also aim to expand BTC and BFP to 176 branches by 2026 to meet our customers’ demands.

• Economy - Committed to maximizing the economic value of mobility and business operations. We offer promotions such as:

- Free Starbucks e-Coupon worth 600 Baht with replacement and tire warranty registration of one set (four tires) of BRIDGESTONE TURANZA T005A. Or a free BBQ Plaza e-Coupon worth 600 Baht with replacement and tire warranty registration of one set (four tires) of BRIDGESTONE ECOPIA H/L001. Check out the details at - Cockpit offers Buy 3 Get 1 Free for participating sizes of DAYTON tires. For further details on this promotion, please check out the details at Alternatively, consumers can purchase a set of four Bridgestone tires in up to 10-month installments with 0% interest. Check out the participating models and sizes eligible for this promotion at

• Emotion - Committed to inspiring excitement and spreading joy to the world of mobility, Bridgestone presents the BRIDGESTONE POTENZA range of sporty tires to take “Sporty Driving to the next level.” Supporting your exciting journey, we offer the professional B-care One, the maintenance tire program with free one tire replacement within one year if you find a damaged tire. For further information, please check out the details at

• Ease - Committed to bringing comfort and peace of mind to mobility in life.

- Free! 24-hour roadside assistance call service for vehicle breakdowns, we can help you find the nearest support including mobile service roadside assistance. For further information, please check out the details at

- On top of our Cockpit expansion nationwide, we also invest in offering more Mobile Service vehicles to cater to more customers in need of roadside assistance.

- For trucks and buses, Bridgestone is expanding our network of BTC and BFP to 176 branches by 2026 and supporting business operators of over 100 Mobile Service vehicles with convenience by reducing time and costs of taking fleet vehicles to service.

• Empowerment - Committed to contributing to a society that ensures accessibility and dignity for all. The “Bridgestone Rak Baan Kerd” project has been operated for six years, aimed at developing birthplace communities of Bridgestone employees, dealers, and business partners who volunteer to improve the quality of life, sustainability, and resilience of Thai society. *Remark: The terms and conditions are specified by the Company.

About Bridgestone in Thailand Headquartered in Tokyo, Bridgestone Corporation is a global leader providing sustainable mobility and advanced solutions. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. It offers an extensive range of quality tires, carefully developed to suit local conditions and to deliver social value and customer value. Bridgestone is dedicated to shaping a sustainable future of mobility and improving the way people move, live, work and play.

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