The company is returning to actual names for upcoming models.
General Motors is considering going all-in on electric powertrains for the Cadillac brand, which will also revert to a more traditional naming scheme for upcoming models.
Speaking to media at a recent event, Cadillac president Steve Carlisle said that the luxury marque could become entirely battery-powered by 2030. The company is still gauging demand but expects at least the majority of its offerings to be all-electric as the next decade comes to a close.
Cadillac in January showed its first fully-electric EV, which will inaugurate GM’s future EV platform. The model aims to engage the popular luxury crossover segment, though the flexible platform architecture is said to be suitable for a wide range of body styles across GM’s brand portfolio.
The company currently offers a confusing mix of alphanumeric nameplates alongside the letters-only CTS and XTS, with the popular Escalade still sold under its traditional name. Coinciding with the EV push, Carlisle confirmed Cadillac will begin a “move back toward naming” by giving new models full-word designations instead of the letter-number combinations that anchor the existing lineup, according to Automotive News.
The new naming scheme is expected to slowly roll out over the next decade as Cadillac introduces new models.
The company is returning to actual names for upcoming models.
General Motors is considering going all-in on electric powertrains for the Cadillac brand, which will also revert to a more traditional naming scheme for upcoming models.
Speaking to media at a recent event, Cadillac president Steve Carlisle said that the luxury marque could become entirely battery-powered by 2030. The company is still gauging demand but expects at least the majority of its offerings to be all-electric as the next decade comes to a close.
Cadillac in January showed its first fully-electric EV, which will inaugurate GM's future EV platform. The model aims to engage the popular luxury crossover segment, though the flexible platform architecture is said to be suitable for a wide range of body styles across GM's brand portfolio.
The company currently offers a confusing mix of alphanumeric nameplates alongside the letters-only CTS and XTS, with the popular Escalade still sold under its traditional name. Coinciding with the EV push, Carlisle confirmed Cadillac will begin a "move back toward naming" by giving new models full-word designations instead of the letter-number combinations that anchor the existing lineup, according to Automotive News.
The new naming scheme is expected to slowly roll out over the next decade as Cadillac introduces new models.
