Chevrolet Thailand Celebrates American Spirit with the Press, Launching New Models at 4th of July Celebration


• Chevrolet Thailand celebrated American Spirit on the 4th of July by launching a new Colorado 4th of July Edition, Colorado Trail Boss – a permanent addition, and Perfect Edition II accessory package for Trailblazer LTZ.

• Chevrolet hosted 200 members of the press and special guests at the 4th of July celebration, thanking them for their ongoing support of the brand.

• Chevrolet Thailand will launch the All-New Captiva later in 2019.

Bangkok, Thailand – Today, Chevrolet Thailand celebrated the American Spirit with around 200 members of the press and special guests at the Renaissance Bangkok Ratchaprasong Hotel. At the event, the company thanked the media for their ongoing support and revealed exciting new models for the Thailand market, including Colorado 4th of July Edition, Colorado Trail Boss – a permanent addition to the pickup truck line-up, and the Perfect Edition II accessory package for Trailblazer LTZ SUV.

“Not only is July the month we celebrate our American Spirit and heritage, it’s also a great time to launch new Chevrolet trucks inspired by that American Spirit. With these exciting new models, we expect to stimulate vehicle sales in the second half of 2019 as we also prepare to launch the All-New Captiva SUV later in the year. Trail Boss in particular is an appealing permanent addition for the Colorado line-up. It’s an exciting time to join the Chevrolet family,” said Piyanuch Chaturaphat, General Director of Sales Chevrolet Sales Thailand.

Given the occasion, Chevrolet Thailand is proud to introduce Colorado 4th of July Edition, limited to just 50 units. Available in 4x2 and 4x4, the specially designed four-door High Country variant is sure to attract fans of American culture and American pickups. The exterior features decals of a stylized American flag, as well as special 4th of July badging. The truck is equipped with a powerful 2.5L Duramax engine, Colorado decals in rear and front (3D), intriguingly designed LED tail lamps, and fully loaded with advanced technologies for safety and communications – all for a great value price, starting at just 1,009,000 Baht.

For adventure lovers, Chevrolet Thailand is thrilled to introduce the new Colorado Trail Boss truck. The pickup is powered with a 2.5L Duramax engine and features a host of exterior design enhancements that include a tough and tactical sport bar, aggressive fascia with black Chevrolet bowtie badging on a black grille, sport alloy wheels with 18-inch tyres and an impressive Colorado black decal on the tailgate, as well as a Trail Boss badge. Trail Boss captures the tough, durable and pioneering spirit of Colorado and is sure to inspire outdoor adventures and enable owners to Challenge their Power – all for a great value price, starting at just 859,000 Baht.

Last but not least, Chevrolet also is launching a Perfect Edition II accessory package for Trailblazer SUV, building on the success of the first Perfect Edition accessory package with a fantastic range of customizable options. Among its design enhancements are a sleek new rear spoiler, front and rear bumper accessories that add a new stylish dimension, mud guards and fender flares for front and rear wheels that make a bold statement. Perfect Edition II accessory package is available for a great value price of just 23,855 Baht (incl. VAT).

At the celebratory event, everyone enjoyed live music, American-style dining, games and activities, including the American Music Icon costume contest with prizes awarded for the most popular.

“This celebration also gives our team at Chevrolet Thailand the opportunity to ‘thank you’, our friends in the media, for your ongoing partnership and support of the brand. We are always grateful for your support,” said Sean Poppitt, Director of Marketing and Communications, GM Southeast Asia.

Chevrolet’s new models are on sale in dealerships nationwide on July 18. For more information, please call 1734 or contact your nearest Chevrolet dealership or visit

www.chevrolet.co.th

About Chevrolet

Founded in 1911 in Detroit, Chevrolet is one of the world's largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heartbeat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at

www.thailand.media.gm.com or

www.facebook.com/chevyclub.

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