Continental, HERE and Leia Inc Jointly Create Natural 3D Automotive Navigation


Natural 3D navigation allows for a more intuitive User Experience.

• 3D navigation shown on the automotive Lightfield display creates intuitive user experience and can contribute to driving safety

• Lightfield technology enables a natural 3D effect that is visible without glasses or eye tracking sensor for driver and passengers alike

• Premium 3D content for 75 global city centers in HERE’s Premier 3D Cities

Babenhausen, Germany, January 12, 2021. Continental, HERE and Leia Inc are partnering to bring three-dimensional navigation into display solutions for vehicle cockpits. By this, the companies are jointly providing an important component for a safe and intuitive in-vehicle user experience with a wow-factor. HERE’s 3D depiction of buildings and topography are displayed with Leia’s Lightfield technology. The joint solution allows for the visualization of 3D maps without the need for adaptive eyewear or an eye-tracking sensor. The Lightfield technology even makes the 3D effect visible from various angles. Thus, driver and passengers alike can see the 3D graphics.

“3D display technology not only brings a new wow-factor into the vehicle cockpit but with the right content, it also creates a more intuitive interaction between driver and vehicle and thus enhances driving safety”, said Ulrich Lueders, head of strategy and portfolio at Continental’s business unit Human Machine Interface. “As we see this especially for 3D navigation, I am very happy that we can contribute to a better UX and safer driving environment by bringing together HERE premium map content and Leia’s Lightfield software with our expertise in automotive human-machine interface solutions.”

3D Navigation designed to help support safer driving

Various studies on traffic safety show that driver distraction is among the main reasons for traffic crashes worldwide. In the U.S., distracted driving caused more than 2,800 fatalities in 2018 according to the National Highway Traffic Safety Association. It is critical to work toward intuitive UX solutions that provide drivers with the content and functions they are looking for and therefore support greater driving safety while minimizing distraction in the vehicle cockpit.

“Especially in complex driving scenarios such as city traffic, it can be a real challenge for many drivers to follow navigation instructions and at the same time maneuver safely”, says Ulrich Lüders.

Thanks to the correct spatial reproduction of the real world offered by the 3D solution from Continental, HERE and Leia Inc drivers are able to grasp the necessary information quicker, better orientate themselves and stay more attentive to the driving task.

Highly accurate 3D content

The content enabling this solution comes from HERE Premier 3D Cities, consisting of HERE premium map content and highly detailed 3D representations of 75 global city centers that are fully interactive and customizable. Each building is indexed and accurate in terms of physical location, volume, elevation and façade color. 3D terrain models also provide elevations for representative depictions of a city’s layout. Detailed 3D landmarks are included within the coverage of each city and are integrated into the 3D terrain, as well as the various styles of the surrounding buildings.

Based on Continental’s Natural 3D Display, Leia’s Lightfield technology and HERE’s 3D map content, the companies have created a joint demonstrator and plan to work with vehicle manufacturers to bring this solution into the next generation of vehicles. Learn more about Continental’s innovative technologies driving the future of mobility during the All-Digital CES 2021 on January 11-14, 2021. Search Continental or any of the following keywords 5G, Artificial Intelligence, Car Audio, Cloud Computing / Data and Vehicle Tech to locate our virtual booth. You can also visit our website, www.continental.com/en-us for more information or to download a press kit.

The 3D effect becomes visible without special glasses or an eye-tracking sensor thanks to the Lightfield technology.

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. In 2019, Continental generated sales of €44.5 billion and currently employs more than 233,000 people in 59 countries and markets. In 2021, the company celebrates its 150th anniversary.

HERE, a location data and technology platform, moves people, businesses and cities forward by harnessing the power of location. By leveraging our open platform, we empower our customers to achieve better outcomes - from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely. To learn more about HERE, please visit www.here.com and http://360.here.com.

Leia Inc, an experience platform based in Silicon Valley, creates 3D Lightfield products and software that challenge the limits of what can be created and shown on a display. Leading brands in the automotive, educational, hospitality, gaming, and medical fields are embracing 3D Lightfield as the de facto medium to break through and connect with their consumers and define their marketplaces. Leia combines nanotechnology and AI to build the future of experience. To learn more about Leia Inc, please visit www.leiainc.com.

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