CTR, a Korea-based Company Is the ‘Unseen Heroes’ Keeping Thai Passengers Safe on the Road


Did you know Thais drive cars on average of 20,000 kilometers per year? This is equivalent to 13 round-trip trips from Chiang Mai to Phuket. Thailand also has 40 million cars on the road and is on the increase, year on year.

More time spent behind the wheel means increased risk and in turn, this leads to a greater need for companies, especially auto parts manufacturers, to step up when it comes to vehicle safety.

CTR is a leading manufacturer of auto parts and distributed by Central Corporation, a South Korean company of OE (Original Equipment) technology. Founded in 1952, CTR is now with over 1,400 employees in 10 countries and has such a prominent presence in the automotive industry worldwide.

With the standard of quality and safety, this makes CTR products trusted by world-renowned automobile manufacturers in bringing their products to the production of cars continuously.

CTR is proud to be a leader in the auto parts industry, and in line with its success in building a company that is critical to the safety on the road worldwide, CTR is launching a campaign. Organizing a Corporate Social Responsibility (CSR) campaign, CTR celebrates their hardworking staff and quality car parts, highlighting them as the ‘Unseen Heroes’ that keep Thais and the world passengers safe on the road.

CTR’s CEO, Rafael Hoyoung Lee, talking of the company’s core values, says that fundamentally CTR staff ‘behave on a basis of respect for all humanity’, and this is the driving force behind the campaign.

With the vision of becoming the top three aftermarket brand in the world within the next 10 years, CTR will continue to put safety first.

Youtube: https://youtu.be/hUEus0mFUHg

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