Hua Hin, Thailand, April 27, 2023 — Standard Sounds, The Standard’s music talent-scouting arm, is bringing its latest discovery – Thai reggae band “Roots Tone” – to The Standard, Hua Hin on 20 May 2023. This second Standard Sounds session this year promises multicultural tunes, drinks and bites from our Lido Bar, all served in an intimate setting against a backdrop of Hua Hin’s pristine beach.
Formed in Bangkok in 2010, Roots Tone brings together diverse musicians from different ethnicities and backgrounds who jointly compose original scores and lyrics that combine the band’s early rocksteady sound with later excursions into Reggae Dub. Their latest song, “Reflection Trip”, offers musings on the fleeting nature of life and the uncertainty of the future, while encouraging the listener to accept and understand the impermanence of things.
“Just like every Standard hotel is unique, each Standard Sounds session has a distinct musical identity that reflects the diversity within The Standard” said Mai Timblick, Chief Creative Officer, The Standard Hotels. “Roots Tone, with their crisp and contemporary take on classic Reggae was an easy choice for our beach front venue and the diverse background of the band perfectly reflects the melting pot of cultures of The Standard, Hua Hin.”
To add a special touch to this edition of Standard Sounds, Chef Ox of The Banana Ketchup, a hidden gem of a restaurant in Hua Hin, will be serving up his signature Caribbean tapas, creating the perfect blend of reggae music and Caribbean cuisine. During our Happy Hour, Lido Bar will offer refreshing craft cocktails to beat the heat, as well as a bottle of wine for only THB 1,000. Guests can also order poolside bites to nibble while lounging.
Those who want to make a weekend out of it can book the new Villa Vibes promotion by using promo code “villavibes” on the hotel website.
-Canopy Villa, THB 8,999 per night based on double occupancy, including breakfast for two.
-Standard Pool Villa, THB 11,499 per night based on double occupancy, including breakfast for two.
To learn more about The Standard, Hua Hin, visit
About The Standard, Hua Hin:
Hua Hin has been a beloved beach getaway for over a hundred years, dating back to the construction of the railroad connecting the bustling metropolis of Bangkok with this dreamy seaside town. By the mid-1920s, it became the chosen holiday retreat for Thai nobility drawn to the undiscovered pristine coastline. Over time, this sleepy fishing village transformed into a popular coastal destination while maintaining its old-world charm and natural beauty. This beach town has been even further awakened with the arrival of the, The Standard, Hua Hin. The property was awarded as one of the best hotels in the world in Conde Nast Traveler's 2022 Hot List, as the only hotel listed in Thailand, and was voted the #1 resort in Southeast Asia.
The Standard, Hua Hin was also voted the #7 best resort in Asia and the #35 resort in the world in The Travel + Leisure World’s Best Awards 2022. This seaside retreat is nestled in a lush garden dreamscape with native flora and greenery, just steps from the Gulf of Thailand. The colorful collection of 199 rooms, suites and villas is complemented by an innovative spa program seamlessly paired with a lively and vibrant pool scene, and a variety of drinking and dining options to suit every taste. There’s the Lido restaurant and bar for all-day indoor or al fresco dining, elixirs and fresh pressed juices at The Juice Café, and the impeccably restored Heritage House, Praça, for authentic Thai food and craft cocktails in an unparalleled setting.
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About Standard International:
Standard International is the parent company of The Standard hotels. Created in 1999, The Standard hotels are known for their pioneering design, taste-making clientele, and unrelenting un-standard-ness. Launched originally in Hollywood, The Standard has now opened properties in marquee locations across the globe including in New York, Miami, London, the Maldives, Hua Hin, Ibiza and Bangkok. Standard hotels in Lisbon, Brussels, Dublin, Dubai, Mexico and Austin are under development. The goal of every Standard project—be it a city hotel, a seaside resort, or a rooftop bar—is to defy convention, up the aesthetic stakes, and deliver an experience that only The Standard can. The Standard’s unconventional and playful sensibility combined with careful consideration of design and service details, have established its reputation as a pioneer in hospitality, travel, dining, and nightlife. Standard International also owns a majority stake in the Bunkhouse Group and The Peri hotels.