Maserati and Hiroshi Fujiwara, the Japanese godfather of street culture, come together for a partnership that crosses geographical and disciplinary borders into the unexplored territories of audacity, in a realm beyond which music is embodied in the form of a car and rule-breaking is allowed. Born from this collaboration and presented in an exclusive global première in Tokyo, an artwork in the form of a melodic duet, Operanera and Operabianca, two contrasting evocations of a Special Edition of Maserati Ghibli.
The partnership is fruit of the capabilities of the Maserati Fuoriserie customisation program, which permits customers to create their own Maserati, tailored to their unique tastes. The car is more than a simple object, it becomes a tailor-made garment, to be proudly worn on the road and along the streets of the world as an extension of oneself, and a symbol of contemporary luxury. Hiroshi Fujiwara is a revered trendsetter, a maverick. Pioneer/ of the streetwear culture of Tokyo in 1980s, he was one of the first DJs to import hip hop into the Land of the Rising Sun, and as a producer and musician he has worked with international recording stars. As an visual artist he specialises in expressing aspects of the urban experience moods. Like Maserati, he has the ability to break down barriers and be audacious. In the spirit of, of the concept of “ITANJI”, a Japanese term signifying the coming together of Italian design and Japanese perfection, Operabianca and Operanera were born.
Maserati’s style and Hiroshi Fuijwara’s character share an universal recognisability. Today, the encounter between the visual codes of Maserati and the street style of Hiroshi’s brand, Fragment, gives birth to a creative partnership which is a duet in the truest sense of the term: Maserati meets Fragment.
A song on wheels, based on the Ghibli sports sedan in Granlusso trim and created in two exclusive looks. A total of 175 cars for global distribution: Ghibli Operanera and Ghibli Operabianca. They are a monochromatic duo, one in black and the other in white.
The uniformity of colour applies not only to the exteriors but also to the rims and handles. The interiors, on the other hand, are in premium leather and Alcantara, with contrasting silver inserts for the vertical stitching and the Trident on the headrests. The seat belts are dark blue. The front grille is the iconic detail of this partnership: Fujiwara’s metropolitan style is reflected in a specific grille and in the logo, adapted uniquely for this edition. To complete the exteriors, Ghibli Operanera and Ghibli Operabianca are fitted with 20” Urano matte black wheels and a specific badge with the Fragment logo on the C pillar.
Last but not least, the code M157110519FRG appears underneath the three iconic side air ducts. This alphanumeric tag seals the partnership: the first four characters are the Ghibli ID code, the next six numbers record the date of the first meeting (5 November 2019) between Hiroshi and the Centro Stile Maserati, and the final three letters are the acronym of Fragment.
The launch of the car is accompanied by a capsule collection, designed in association with Hiroshi Fujiwara in the same unconventional spirit as the car itself.
Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a global automotive industry benchmark. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available on more than seventy markets internationally. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, and the Levante, the first made by Maserati SUV, all models denoted by use of the choicest materials and technical solutions of the utmost excellence. Ghibli and Levante are now also available in hybrid version and are the Trident Brand’s first electrified cars. A complete range, including V6 and V8 petrol and 4 cylinder hybrid powerplants, with rear-wheel and four-wheel drive. The Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580 hp V8 engine, is the supreme expression of the Trident Brand’s high-performing DNA. The top-of-the-range is the MC20 supercar, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies now made available in the power unit of a standard production car for the first time. Today, the Maserati range is produced at three plants: Ghibli and Quattroporte are built at Grugliasco (Turin) at the Avvocato Giovanni Agnelli Plant (AGAP), and Levante at the Mirafiori Plant in Turin. MC20 is produced in Modena, at the historic Viale Ciro Menotti plant.