Goodyear Thailand Launches Assurance DuraPlus 2: Maximize and push the limits of distance and durability


The latest innovation of Assurance DuraPlus 2 is compacted with TredLife Technology for amplified durability and comfort experience

Goodyear Thailand recently announced the official launch of its Assurance DuraPlus 2, designed for small-to-mid-sized passenger vehicles to further meet the upgraded needs of value-conscious consumers. The latest offering features a strengthened TredLife Technology that is optimized for longer mileage with durability and quiet performance, aiming to further empower drivers with the FREEDOM TO GO FURTHER.

Following the success of the Assurance DuraPlus, which is known for its balanced offering of mileage and safety, the Assurance DuraPlus 2 gives consumers more freedom to explore with its upgraded TredLife Technology benefits, including better mileage performance, robust sidewall and reduced noise performance.

Assurance DuraPlus 2 is built for a quiet driving experience that delivers better comfort performance, as its new tread pattern design and construction minimizes the interior noise throughout tire life. In addition, the highly durable sidewall further increases tire robustness to resist sidewall impacts. With its new features and benefits, Assurance DuraPlus 2 connects drivers and passengers to the road confidently anywhere they go.

Ryan Patterson, Goodyear Asia Pacific President stated: "As a pioneer in tire technology, Goodyear has always been at the forefront of innovation, and continues to push ourselves to offer a wide portfolio of new offerings that cater to different market segments."

"Value passengers are one of our most treasured consumer groups for creating and innovating products that focus more on durability and value. We believe the launch of Assurance DuraPlus 2 will undoubtedly empower our consumers the freedom to do more, with more mileage, more durability, and more comfort." Ryan added.

Through upgraded developments, the advanced Assurance DuraPlus 2 demonstrates furtherance in three key performing aspects:

TredLife Technology: The new TredLife Technology highlights an enhanced tread design and compound.

-Innovative Tread and Cavity Design: The new symmetric tread pattern is designed with a wider cavity shape and narrower grooves, increasing wearable rubber volume and the highest flexibility to rotate the tires.

-Re-formulated long-lasting compound: Assurance DuraPlus 2's re-formulated compound improves tires' tensile strength and wear resistance to further ensure high mileage performance.

-Upgraded Cavity Shape: The tire's enhanced cavity shape enables a more balanced footprint to maintain a larger contact patch and to reduce contact pressure.

Enhanced Sidewall Durability: The product features construction with a minimum of two layers of construction and improved sidewall material to increase resistance sidewall impacts and environmental factors.

Reduced Noise: The new tread pattern design is combined with noise-damping rubber layers to minimize noise, assuring a quiet ride experience. Available in 13 to 16 RIM diameters, and in multiple sizes for a wide range of small- to mid-sized passenger vehicles, the Goodyear Assurance DuraPlus 2 is the right tire to turn to for outstanding mileage and durability. These are the available sizes in Thailand:

About Goodyear Thailand

Goodyear Thailand was established in 1968 and began tire manufacturing in 1969. In 1978, Goodyear Thailand became a publically-limited company. It now provides original equipment (OE) and replacement tires for passenger, 4X4/SUV, light truck, commercial truck and aviation customers both for domestic and export markets. Goodyear Thailand also has the only Goodyear facility in the Asia-Pacific and one of only two plants globally that manufactures new aviation tires. For more information about Goodyear Thailand and its products and services, please visit www.goodyear.co.th

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