Enhancing employees' skills and leveraging customer service in Honda showrooms and service centers nationwide to meet its goal of being "No. 1 in customer satisfaction"
Honda Automobile (Thailand) Co., Ltd. continued to support and develop employees' skills with the Honda Skill Contest 2019, which has been held annually for 29 consecutive years, and this year recently took place at the Honda Automobile (Thailand) Co., Ltd. Training Center under the concept of "Together as One." The contest recognizes employees from 228 Honda showrooms and service centers across Thailand who demonstrate the best in sales and after-sales service. The contest aims to lift the quality of the company's service standards to ensure Honda achieves its main goal of being "No. 1 in customer satisfaction."
Mr. Pitak Pruittisarikorn, Chief Operating Officer of Honda Automobile (Thailand) Co., Ltd., said, "Moving towards our Vision 2030, we strive to develop many models of automobiles that come with powerful driving technology, offer excellent fuel efficiency, and are equipped with advanced safety technology that meets the needs of our customers' diverse lifestyles, together with service, which is our highest priority. We have a network of 228 Honda showrooms and service centers nationwide to provide the best service to our customers. As automobiles are considered a high-involvement product and come with advanced technologies, our dealer's associates, who play a key role in the servicing process, need to be highly trained in all areas. The Honda Skill Contest is a crucial activity to strengthen our service standards to ensure customer satisfaction in both sales and after-sales service. It also motivates our associates to gain experience and upgrade their potential by developing their servicing skills to deliver the highest level of customer satisfaction."
Ms. Tawin Phiumpheansin, Deputy Director-General of the Department of Skill Development, Ministry of Labour, said, "Skilled labour is one of the key mechanisms for driving and supporting the nation's economic system. A constant effort to offer labourers the opportunity to enhance and strengthen their skills will help drive Thailand forward in an effective and sustainable manner. Honda is a role model for the automobile industry as it places priority on and continually responds to the Thai workforce skill development policy. Honda accepts interns from vocational institutes and high schools to work at Honda Service Centers under the "Dual Vocational Training (DVT)" educational system, which serves as another ladder to develop their skills so that they are ready to enter the workforce. The Honda Skill Contest helps to leverage the experience of the employees who take part and motivates other employees to upgrade their own skills to fully realize their potential. It builds trust among Honda customers who can be confident that they will receive service that meets the highest standards, which also supports the growth of the Thai automobile industry."
This was the 29th consecutive year for the Honda Skill Contest. The concept for this year's contest, "Together as One," represents Honda's determination to continuously develop the human resources at all Honda dealers nationwide to provide the best service to customers. This year, 130 finalists out of a total of 2,470 contestants from 228 Honda dealers nationwide participated. The competition was divided into ten categories: General Repair Technician, Body & Paint Technician, Service Advisor, Parts Staff, Sales Consultant, Periodic Maintenance Technician Pair, Customer Relations Staff, Body & Paint Estimator, Pre-Delivery Inspection Staff, and Safety Driving Instructor. The winner in each category received a trophy, certificate, and gold pin, and all winners' names will be displayed in the Honda Automobile Co., Ltd. Training Center's Hall of Fame. The winners will also have a chance to join an educational trip to Honda Motors Co., Ltd. in Japan to enhance their skills, knowledge, and experience to upgrade their potential for the future.