Mazda launches NEW MAZDA2 to attract younger generation of customers with distinctive design that expresses unique identity

Bangkok, Thailand – 21 June 2023 – Mazda launches the New Mazda2 in Siam Square where is the unique shopping center in Bangkok, leading fashion and lifestyle destination of new generation of people. This place is a space that provides opportunity for teenagers and new generation of businessmen to show their ability which is in line with New Mazda2 target customers. Therefore, Mazda selects this area to launch the new model. The New Mazda2 comes with the concept “Express Your Identity” and features new design expressing fun, lively and distinctive characters of a new generation of customers. A selection of 83 designs is available for customers to choose in terms of exterior design, interior and exterior combination colors and special accessory package.

The New Mazda2 is available in two type of new unique designs that is Sport Design and New Wave Design, and a selections of two special edition models, that have been uplifted its distinctive design with special accessory package to express individuality; the New Mazda2 Rookie Drive and New Mazda2 Clap Pop are also launched. The Skyactiv clean diesel and gasoline engines providing powerful performance and fuel economy are available to select as well as standard features that are fully equipped from entry variant. The same retail price starts about 500,000 Baht is offered together with a special deals. Which is 1.59%1 interest rate and free 1-year Mazda Premium Insurance (MPI)2. For more information or test drive, please contact Mazda showroom nationwide.

Mr. Tadashi Miura, President of Mazda Sales (Thailand) Co., Ltd. said, “Mazda has a strong determination to deliver value with a pure essence of cars to create more moving and joy-of-driving experiences for people. The Mazda2 is one of our vehicle that expresses those experiences perfectly and being the model generating sales for Mazda after it was initially introduced with the SKYACTIV technology providing powerful performance and fuel economy. Nowadays, this model is still successful and it helps Mazda to achieve market share at about 10%. It is also the key model that drives Mazda’s business in Thailand to grow in a sustainable way. Therefore, the launch of the New Mazda2 today is to strengthen Mazda’s business as a model that creates best customer experience.”

For this time, to unveil the New Mazda2 is not only to update its design but we also would like to maintain its unique value as the best subcompact car in the market that pursues value exceeding customers’ expectations. In addition, the launch of the New Mazda2 is to increase our customer base which we mainly focus on generation Z because they are a large population group that will become an important working age and a leader of new trends in the future. The target customers seek for distinction, select only what represents their distinctive character and unique identity. Mazda, therefore, enhances all product appeals, especially with new exterior and interior design in order to meet the distinctive style of the target customers. With the design and all product aspects of the New Mazda2, this model will be the subcompact car that is able to deliver value and expresses unique style of customers.

Mr. Thee Permpongpanth, Senior Vice President of Mazda Sales (Thailand) Co., Ltd said, “Product positioning of this model has been clearly placed to communicate with target customers. The New Mazda2 comes with the concept “Express Your Identity” to deliver an endless fun with distinctive design to meet the need of generation Z. It will be their first car that expresses their value and identity through a combination of colors and special accessory package to convey the new concept and deliver distinctive value that matches their tastes. The New Mazda2 has been designed with Kodo: Soul of Motion design concept with the simple line in the exterior that is like breathing life into car to achieve the unique design with the combination of colors in each part of cars to give a sense of new design i.e., front grille, alloy wheel, roof and door mirror cover.

The New Mazda2 aims to target generation Z customers who emphasize and connect with beliefs and ways of lives. They value the diversity of different identities which can be described in these concepts. Explore, they love to enrich experiences and enhance who they are through choices. Extend, they values diversity of who they choose, and Express, they reflect themselves on social media with aesthetics and live in a creative way.

Therefore, the press conference of New Mazda2 is set in downtown of Bangkok with various activities. Mazda chooses an out-door space in front of SEEFAH restaurant to hold product launch activities, including Siam Square Soi 5 as a display venue for all 11 cars. All activities consist of the product launch session that starts with the launch of New Mazda2 Sport Design in Aero Gray exterior color that comes with Mr. Tadashi Miura, Mazda Sales Thailand’s president. The launch scene is followed by Mr. Thee Permpongpanth, Senior Vice President who comes with New Mazda2 New Wave Design in Air Stream Blue exterior color to announce product information, marketing communications and new official price.

In order to directly communicate the message to target customers and find the place that suits the character of the product, the New Mazda2 Rookie Drive is launched with GoyNattyDream who are the famous YouTuber invited to convey impressive stories together with actors from Mazda’s TVC. Another highlight is the New Mazda2 performance show from driving experts who bring four New Mazda2 to show the car performance. In addition to organizing a press conference, Mazda invited all Mazda’s fans and current customers to come to the event in the afternoon before ending the evening session with a mini-concert from famous artists.

Two new designs of the New Mazda2: Sport Design and New Wave Design

• New Mazda2 features 2 new designs. The first one is the Sport Design that delivers a sporty appearance with new front bumper and Mesh Grille design front grille. Its sportiness appearance is uplifted with black door mirror cover, black roof and new design of 16-inch alloy wheel. The interior features new seat design that is made from leather and Grand Luxe Suede® to enhance its sportiness and it is also made from high quality material. Its sporty interior design has been uplifted by decorating with red stitching and red decoration to meet preference of new generation of people.

• New Wave Design gives a sense of lively feeling with new front bumper, new front grille and new design of alloy wheel. The interior design has been enhanced with a range of instrument panel trim colors variations including Pure White, Mirror Black and Gross Light Blue that matches the distinctive color of exterior and new design of alloy wheel. The instrument panel is also made from Bioplastic that is environmentally friendly and give a sense of high quality. The roof vinyl that reduces carbon dioxide emissions when compared to a two-tone paint finish is introduced for all roof film materials.

Two Special Edition Models are introduced: New Mazda2 Rookie Drive and Clap Pop

• Two special edition model is also introduced. Firstly, the New Mazda2 Rookie Drive that has been enhanced its unique exterior design ranging from new front grille design in white, white/black roof that is designed differently based on exterior color to express distinctive character. The New Mazda2 Rookie Drive also features Racing Orange rear roof spoiler, door mirror cover, front grille/rear bumper accent, full wheel cap set and center decal set.

• Another special edition model is Clap Pop that has been enhanced its sportiness with new front grilled design. It features Ceramic Metallic door mirror cover and full wheel cap set, white front bumper and white roof to express its outstanding appearance. Clap Pop center decal set is also featured to meet the character of new generation of people who are looking for cars that express their distinctive individual.

Preserve its unique character with the SKYACTIV-G 1.3-liter gasoline engine and SKYACTIV-D 1.5- liter clean diesel engine

The uniqueness and outstanding performance of the New Mazda2 is performed by the Skyactiv engine that is available in two types of engines. Namely, the SKYACTIV-G 1.3-liter gasoline engine that provides superior driving experience and excellent fuel economy at 23.3 km./liter and the SKYACTIV-D 1.5-liter clean diesel engine providing precise response and excellent fuel economy at 26.3 km./liter. It features 6-speed Skyactiv drive and Activematic manual mode. Moreover, the New Mazda2 features G-Vectoring Control Plus (GVC Plus) which is Mazda’s unique technology that provides precise and balance control and enhance oneness feeling between driver and car to give all passenger’s comfort.

Enjoy a variety of lifestyles with limitless connectivity and Best-in-Class technology In addition, the New Mazda2 continues to convey its identity as a small passenger car that delivers value that exceeds expectations with comfortable driving position that facilitates natural driving posture and visibility. It allows driver to enjoy distinctive lifestyle and stay connected with Mazda Connect that is compatible with wireless Apple CarPlay® and Android AutoTM that is displayed on 7-inch touchscreen Center Display and controlled by Center Commander. The New Mazda2 also features Wireless Charger and comes with Cruise Control. The 6-way power adjustable driver seat and 2-position memory is also featured.

Fully features standard safety features of i-Activsense from entry variant The New Mazda2 has elevated to another level by fully installing additional safety standard features with i-Activsense safety technology that reduces the chance of accident and makes driving more comfortable. The features include,

• Advance Smart City Brake Support (Advanced SCBS) available every variant

• Idling Stop System (i-STOP) and Mazda Regenerative Braking System (i-ELOOP) available in every variant

• G-Vectoring Control Plus (GVC Plus) available in every variant

• LED Projector Headlight with Auto Leveling System (available in every variant)

• Noise Cut Windshield (available in every variant)

• Smart Keyless Entry

• 360 View Monitor

• Lane Departure Warning System (LDWS)

• High Beam Control (HBC)

• Smart Brake Support (SBS)

• Advanced Blind Spot Monitoring (ABSM)

• Mazda Radar Cruise Control (MRCC)

• Full of standard safety features. For instance, Front dual airbags (SRS)

• 4W-ABS, Electronic Brake force Distribution (EBD), Brake Assist (BA)

• Dynamic Stability Control (DSC)

• Hill Launch Assist (HLA)

• 4-points Front and 4-points Rear Parking Sensor

• Rear View Camera

• 7” Touch Screen Center Display and Center Commander

• Front Wiper with Rain Sensor

• Sport paddle shift

• Power Adjustable and Foldable Side Mirrors with Turn Signal

• Auto on-off Headlight

• Rear Cross Traffic Alert (RCTA)

• Traction Control System (TCS)

• Emergency Signal System (ESS)

• Tilt and Telescoping Steering Wheel with Audio and MID Switches on Steering Wheel

• Automatic A/C control

• Front, Side and Back Impact Beams

• 60:40 Foldable Rear Seatback

• Immobilizer/ Burglar Alarm/ Automatic Lock/Unlock Doors System

Introduce 2 new exterior colors “Aero Gray”, and “Air Stream Blue” that express unique identity while “Deep Crystal Blue” is also added in the New Mazda2 Clap Pop New Mazda2 is available in 9 exterior colors including the 2 new colors which is the Aero Gray and Air Stream Blue. Aero Gray comes with the design concept to give a light and emotional sports mindset while the Air Stream Blue is designed to expresses fun and lively feeling that meets the distinctive character of new generation of customers.

 Soul Red Crystal

 Machine Gray

 Snowflake White Pearl

 Jet Black

 Platinum Quartz

 Polymetal Gray

 Deep Crystal Blue

 Air Stream Blue (New color)

 Aero Gray (New color)

*The design of the New Mazda2 is various in order to meet the needs of more diverse customers. Therefore, exterior color for each model is various.

The New Mazda2 Sport Design and New Wave Design are available in 5 variants for both 4-door sedan and 5-door hatchback. In addition, the New Mazda2 Rookie Drive and New Mazda2 Clap Pop are available in the 5-door hatchback. The retail prices are as follows,

Mr. Thee added, “With all product features whether it is latest design or the completeness of the unique technology of the New Mazda2, I believe that this model will allow customers to experience fun-driving experience from Mazda car and able to convey the different personality and identities of Generation Z customers. We also provide a special deal for customers with 1.59%1 interest rate and free 1-year Mazda Premium Insurance2. For more information, please contact Mazda showroom nationwide or study for more information at”


Snowflake White pearl costs an additional 7,000 Baht.

Machine Gray costs an additional 10,000 Baht.

Soul Red Crystal costs an additional 12,000 Baht.


1 25% down payment and 48-month installment payment except the 1.3 C/C Sports priced 599,000 Baht, Clap Pop Sports priced 647,000 Baht and Rookie Drive priced 662,000 Baht.

2 Insurance company for these campaigns are (1) Viriyah Insurance, (2) Thanachart Insurance (3) Thaivivat Insurance, (4) Krungthai Panich Insurance.

Additional condition;

• Condition for credit approval is considered by Tisco Bank Plc. and TMB Thanachart Bank Plc. only.

• Limited for hire-purchasers who meet the terms and conditions of Tisco Bank Plc. and TMB Thanachart Bank Plc. and reserve and receive vehicle from 21 – 30 June 2023 only.

Additional information

 Table of standard features of New Mazda2 Special Edition The New Mazda2 Rookie Drive Sports and the New Mazda2 Clap Pop Sports were developed based on 1.3 C Sports and featured with special accessory package, which can be seen details in the table below.

 Exterior Color

New Wave Design

A variety of 8 exterior colors of New Wave Design in 1.3 C/1.3 C Sports, 1.3 S/1.3 S Sports, XD/ XD Sports are available to select. The newly introduced colors are Air Stream Blue and Aero Gray in the 4-door sedan and 5-door hatchback.

-New Mazda2 Rookie Drive

There are 3 exterior colors available and the New Mazda2 Rookie Drive features white or black roof which depends on the exterior color.

New Mazda2 Clap Pop

There are 4 body colors available and the New Mazda2 Clap Pop features white roof. The newly added colors for this model is Deep Crystal Blue.

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