Mazda presents prestigious awards to dealers with best performance, able to build brand and win customers‘ hearts

Bangkok, Thailand – 13 September 2023 – Mazda held an event to present the Mazda Dealer of Excellence Award to recognize, honor and create pride for dealers with excellent business performance of 2022, especially in delivering excellent service experience to customers, taking care of customers from the area of sale to after-sale service, maintaining market share in each area, adhering to Mazda Brand Value Management to strengthen Mazda Brand in Thailand as well as delivering the best experience to customers. As a result, it led to customers’ brand loyalty and repeat purchases which is in line with the Retention Business Model. There were 15 dealers from all over the country with the highest scores that won the prestigious awards which reflected the strength of Mazda's dealer network that they are ready to create new business models for sustainable growth along with taking best care of customers.

For the award criteria for Mazda Dealer of Excellence Award, this is the first year that Mazda has adjusted the criteria for rewarding dealers by focusing on customer satisfaction, customer care and brand building to create relationship and bonding with customers each area. The new award criteria will drive Mazda dealers in each area to have a competition in terms of service and will improve their service standard. For that reason, it will drive Mazda to become a unique brand that is able to create a long-term best customer experience according to Mazda Brand Value Management guideline that is aiming for a sustainable growth.

At the event, Mazda also presented the Mazda Guild 2022 or the award for the excellence in sales and after-sales service to dealers’ team that had an excellent performance in 2022 in order to build morale for the team and recognize the achievements of their teamwork under the Thai Mazda Way in delivering happiness to Mazda customers. This is an important mission that Mazda global gives importance to.

Mr. Tadashi Miura, President of Mazda Sales (Thailand) Co., Ltd. said, “Mazda Dealer of Excellence Award is a prestigious award that Mazda presents annually to honor dealers with the best performance during the past 1 year. The criteria covers the readiness of showrooms and service centers, customer service standard in terms of both service and sales and including customers’ repeat purchases which Mazda has always highlighted in to create a business model that delivers value to customers. This is in line with the Retention Business Model and Mazda Brand Value Management that Mazda aims to convey the brand values and uplift the working process to have the same standard to provide customers’ best experience until they have a confident in our brand and make a repurchase decision.”

Mazda Motor Corporation and Mazda Sales Thailand would like to congratulate all dealers who conduct business with excellence in all aspects and successfully won the Mazda Dealer of Excellence Award 2022. I would like all Mazda dealers to believe that with the cooperation of everyone will strengthen Mazda brand and we will become the brand that customers are looking for, coming back to make a repurchase and we will be able to deliver a fun driving experience to customers in Thailand in a sustainable way.” Mr. Tadashi Miura added.

Mr. Thee Permpongpanth, Senior Vice President of Mazda Sales (Thailand) Co., Ltd said, “As Mazda has announced its business approach with the Retention Business Model, the top priority is to strengthen the brand and create customer engagement in every experience in terms of sales and service to provide better customer care by collaborating with dealers across the country to deliver these experiences to customers. Today the approach has succeeded. Thus, Mazda would like to thank and congratulate the dealers who have played an important role in driving Mazda's business operations in Thailand and have made Mazda to become the brand that customers love. After this, Mazda will move forward to take care and create better experience for customers who use Mazda cars by adhering to the principle of the customer centric to deliver brand value to them and elevate every experience and every stage of the customers’ lives to make them happy throughout the their ownership period of Mazda vehicle.

Mazda Sales Thailand and Mazda dealers nationwide will continue to strive unceasingly to move forward in delivering an excellent service experience to customers in Thailand as well as continuing to drive brand building to enhance customers’ experiences from using Mazda vehicles at every stage of their lives. This is to deliver happiness, create love and engagement with customers to appreciate them for choosing Mazda cars as their trusted vehicles throughout their journey.

Mazda Dealer of Excellence Award 2022

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