Mercedes-Benz unveils its new motto “Ambition to Lead” bringing a selection of luxurious models to booth A19 at the 44th Bangkok International Motor Show

Mercedes-Benz Thailand begins a new era with the motto of “Ambition to Lead” bringing a selection of luxurious models to “The 44th Bangkok International Motor Show” to be held from 22 March to 2 April 2023 at booth A19, IMPACT Challenger Hall 1, Muang Thong Thani. Mercedes-Benz’s highlight this year is the launch of “EQB 250 AMG Line,” the new battery electric vehicle under Mercedes-EQ brand. The vehicle is a 5-seater SUV with a perfect blend of luxury and comfort in all dimensions. It is powered by a high-voltage battery that allows the vehicle to go 460 kilometers per full charge, according to WLTP standard. EQB is produced and imported (CBU) with the price of 3,020,000 THB.

At the booth, other cutting-edge models will be displayed, including “EQS 500 4MATIC AMG Premium”, a battery electric vehicle with the EV range of 702 kilometers, “Mercedes-AMG G 63”, the king of off-road SUV, “Mercedes-AMG SL 43” the legendary sport roadster, and the Top-End Luxury model, “Mercedes-Maybach S 580 4MATIC Premium” with other 20 models available to excite all visitors with Mercedes-Benz’s luxury experience at the Motor Show.

Mr. Martin Schwenk, President and CEO of Mercedes-Benz (Thailand) Limited, said “This year, Mercedes-Benz Thailand announces the motto “Ambition to Lead”. This reinforces our commitment to elevate the standards of Thai automotive industry through our comprehensive business plan which prioritizes sustainability, electrification, technology and innovation, and luxury experience. We turn our motto this year into the key concept for our exhibition at the Motor Show. Every element of the booth’s design reflects sustainability and the futuristic identity of the Digital Era. We are setting up the multi-dimensional LED screens in 360-degree surrounding the booth and the selection of more than 20 models exhibited inside. The highlight is the EQB 250 AMG Premium, a 100% electric SUV presented in Thailand for the first time. Visitors will be excited by EQS 500 4MATIC AMG Premium, our Mercedes-AMG G 63, Mercedes-AMG SL 43, and Mercedes-Maybach models. Our long range plug-in hybrid models such as C 350 e AMG Dynamic are also on display. In addition, all visitors will enjoy a luxurious experience at the Mercedes-Benz booth or from our Mercedes-Benz Authorized Dealers nationwide during the period of the 44th Motor Show”

Meet the EQB 250 AMG Line in Thailand for the first time

EQB 250 AMG Line, the latest battery electric vehicle under Mercedes-EQ brand, produced and imported (CBU) to Thailand, comes with an SUV bodystyling using the same platform of compact SUV as the GLB. It features 5 seats and is powered by a Permanently Excited Synchronous Motor (PSM) with a maximum power of 140 hp and a maximum torque of 385 Nm. With a high voltage 66.5 kWh battery as its power source, the vehicle can go 460 kilometers per full charge, according to WLTP standard. EQB accepts DC charge at a maximum of 100 kW, which takes 32 minutes to reach 10-80% charge, and AC charge at a maximum of 11 kW, which takes 6 hours and 50 minutes to reach 100% charge. Beyond being a 100% electric SUV, EQB 250 AMG Line comes with AMG-styled interior and exterior and is equipped with functional and entertainment features and advanced safety systems including several driver’s assistance systems. A perfect choice of an electric luxurious SUV that embodies Mercedes-Benz luxury and sportiness at an attractive price.

*EQB 250 AMG Line is available at 3,020,000 THB.

First-hand Experience with the King of Off-Road “Mercedes-AMG G 63”

Mercedes-AMG G 63 is a classic large-size SUV under Mercedes-AMG brand. It comes with G-Class iconic design and a powerful capacity engine with V8 petrol engine 4.0 liters 3,982 cc with Bi-Turbo that can deliver the maximum power of 585 hp and the maximum torque of 850 Nm. The vehicle is equipped with a AMG SPEEDSHIFT TCT 9-Speed Sports Transmission, and it can accelerate from 0 to 100 in 4.5 seconds at the top speed of 220 km/h. The AMG PERFORMANCE 4MATIC all-wheel drive layout also makes it one of the greatest model to conquer an unbridled off-road terrain.

*Mercedes-AMG G 63 price starting from 17,920,000 THB

Mercedes-Benz AG at a glance

Mercedes--Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes---Benz Vans, with around 172,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes--Benz AG. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes--Benz brand with the brands of Mercedes-AMG, Mercedes--Maybach, Mercedes--EQ, G---Class as well as products of the smart brand. The Mercedes me brand offers access to the digital services from Mercedes-Benz. Mercedes---Benz AG is one of the world's largest manufacturers of luxury passenger cars. In 2021 it sold around 1.9 million passenger cars and nearly 386,200 vans. In its two business segments, Mercedes--Benz AG is continually expanding its worldwide production network with around 35 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents. As sustainability is the guiding principle of the Mercedes--Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes--Benz Group. The company thus takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.

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