· The first MICHELN tyre engineered to meet the specific handling and range requirements of electric sports car owners

· Low road-noise for superior travelling comfort1

· Result of the unique experience acquired by Michelin in Formula E

· An eco-responsible, CO2-neutral tyre at the point of sale2

Michelin, the world’s leading tyre company, has recently launched MICHELIN Pilot Sport EV, the first MICHELIN Pilot Sport-family tyre designed specifically for electric sports cars. The launch anticipates the growing trend for electric vehicles in Thailand and matches Michelin’s global commitment to sustainable mobility.

Nantiya Pitakwongdeengam, B2C Commercial Director Thailand revealed: “With more than 10 million electric cars on the world’s roads in 2020, following a decade of rapid growth; electric vehicles undoubtedly set a course for 2030. We want the future to start today, for Michelin and for all consumers who are already embracing the electrification trend. We proudly introduce the MICHELIN Pilot Sport EV, a tyre benefiting from Michelin’s 6-year experience in Formula E that unlocks the full potential of electric sports cars, while offering sheer driving pleasure and safety.”

Key benefits and advantages of the MICHELIN Pilot Sport EV include:

· Optimal grip on dry and wet roads3,4 – irrespective of the tyre’s level of wear5 – taking into account the higher weight and weight-distribution characteristics associated with electric sports cars.

· Outstanding resistance to wear6 in response to the high torque and acceleration forces typical of such cars.

· The MICHELIN Pilot Sport EV’s very low rolling resistance extends range by up to 60 kilometres, enabling drivers to enjoy the potential of their electric sports car to the fullest7.

· Twenty percent less perceptible road noise – thanks to MICHELIN AcousticTM technology, which takes the form of a custom-developed polyurethane foam that reduces cabin noise for even greater enjoyment behind the wheel of electric vehicles1.

The MICHELIN Pilot Sport EV is the result of the unique experience Michelin has acquired in Formula E

A founding partner of Formula E, Michelin proposed a specific solution for the championship’s all-electric single-seaters that is similar in its concept to a road tyre. The Michelin Formula E tyre is effectively capable of racing whatever the weather conditions, while its size – 19 inches – is consistent with current road-car norms.

The MICHELIN Pilot Sport EV benefits directly from the progress Michelin has achieved over six seasons in Formula E and incorporates ElectricGrip CompoundTM technology which features a hard compound for the centre of the tread to provide the grip required to cope with the high torque characteristics of electric sports cars. Meanwhile, the sidewalls of the latest addition to the MICHELIN Pilot Sport family carry over the same pattern and velvet-finish markings of Michelin’s Formula E tyre.

An eco-responsible, CO 2-neutral tyre at the point of sale2

In order to achieve carbon neutrality throughout the life of its tyre and address the demands of electric sports car owners, Michelin has pledged to neutralize the CO2 emissions associated with the tyre’s production and transport to its point of sale. This process includes the financing of projects aimed at offsetting and absorbing the residual CO2 emissions associated with tyre production through the Livelihoods carbon fund until the day comes when it will be possible to eliminate them entyrely.

Michelin is currently the only manufacturer that is active in the original-equipment and replacement electric sports car tyre market. The MICHELIN Pilot Sport EV will be rolled out in the course of 2021 in a choice of 16 sizes (original equipment: 11 sizes / replacement market: 5 sizes) for 18- to 22-inch rims.

Twenty-inch MICHELIN Pilot Sport EVs have been type-approved for the new Tesla Model Y which is already marketed in China. As well, the MICHELIN Pilot Sport EV will be a global tyre and will be available on vehicles in Europe and North America later in 2021.

By 2024, Michelin plans to increase its sales in this high-growth market by a factor of eight.

In Thailand, the MICHELIN Pilot Sport EV is available for pre-order at ‘TYREPLUS’ and Michelin’s authorized dealers across the nation in 7 sizes, from 19- to 22-inch diameter. For more information, please visit www.michelin.co.th or call MICHELIN Hotline at 02 700 3993.

1 Internal noise measurement (170-230Hz band) carried out in 2016 based on a KIA Cadenza equipped with 245/45 R19 tyres. Noise level measured on the range "170-230Hz". Results may vary depending on vehicle, tyre range and size, speed and road conditions.

2 Michelin has cut CO2 emissions from its industrial sites by 25% since 2010 and aims at their carbon neutrality by 2050. Michelin is engaged in funding projects designed to absorb or avoid CO2 emissions and draws upon the carbon credits stemming from these projects up to the level of residual emissions linked to the production of MICHELIN Pilot Sport EV tyres (from extraction of the raw materials to delivery of the tyres to the customer). (Cf. Livelihoods Carbon Fund) - Cf


3 Cornering stiffness internal study carried out on machine in October 2020, on dimension 255/45 R19, comparing the 255/45 R19 MICHELIN Pilot Sport EV with the same-sized MICHELIN Pilot Sport 4 SUV.

4 The MICHELIN Pilot Sport EV is B-rated for Wet Grip by the European labelling scale.

5 New and Worn (worn means worn on machine (buffed) to the depth of Tread Wear Indicator according to European regulation for Tread wear indicator ECE R30r03f), the 255/45 R19 MICHELIN Pilot Sport EV, is above the European R117 regulation wet grip threshold.

6 Thanks to MaxTouch Construction that maximizes the tyre's contact with the road and evenly distribute the forces of acceleration, braking and cornering - delivering longer tread life without sacrificing performance

7 Rolling Resistance internal study carried out in October 2020, comparing a 255/45 R19 MICHELIN Pilot Sport EV (6.7kg/t) with the same-sized MICHELIN Pilot Sport 4 SUV (8.8kg/t). In the case of an electric vehicle weighing 2,151kg with a range of 540km, the difference (2.1kg/t) equates to more than 60km of additional range, or more than 10 percent of the original range.

About Michelin

Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tyres, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 123,600 employees and operates 71 tyre production facilities which together produced around 170 million tyres in 2020. (www.michelin.com)

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