The Michelin Passion Experience is an exclusive event that has been organized annually over the past two decades to provide selected guests a once-in-a-lifetime full immersion into Michelin’s world of passion for motorsports, mobility and gastronomy. This year, Michelin Passion Experience offers its invitees the opportunity to take on the role of a real racer at the iconic Sepang F1 International Circuit in Malaysia.
At the event, which takes place throughout September 2019, invitees are entitled to the exclusive privilege to drive and experience a range of unique custom and racing vehicles – including Single- Seater Formula 4, BMW X3, Ford Ranger, and Seat Leon MK3 TCR – under the close supervision and coaching of professional driving instructors and world-class professional racers, while enjoying the spirit of Michelin mobility and innovation.
This year’s activities are organized around 4 driving workshops: Race of Passion, whereby participants have the chance to experience what it's like to be a Formula Driver; SUV Passion, a comparative testing whereby participants get to compare premium SUV tyre performance and learn the role that SUV tyres play in braking and handling; Off-Road Passion, whereby participants have to complete a course, with several "exercise stations" to test their skills and tyre performance in off- road and 4WD; and Thrilling Passion, an adrenaline-filled hotlap session on TCR racing cars driven by professional instructors, to experience the thrill of the G forces around Sepang's long bends.
In the SUV Passion workshop event attendees have the chance to be among the first to experience a comparative test of the recently launched ‘MICHELIN Pilot Sport 4 SUV’ – the latest addition to Michelin’s Pilot Sport range, designed specifically for SUVs. It is the result of Michelin’s joint development with major car manufacturers to offer outstanding grip and safety in all driving conditions - wet or dry, excellent longevity and robustness, optimized comfort and minimized noise levels for enhanced driving pleasure.
The day is ended in style, with each invited guest receiving one set of the MICHELIN Guide Gourmet Gift Box, created by two of the Michelin Star restaurants in Thailand: Mezzaluna (2 Michelin Star) and Saawaan (1 Michelin Star), as a means to discover Michelin’s passion for gastronomy. Influencers and media are also invited to join an exclusive dinner, prepared by Chef Sun Kim from one-Michelin-Star Meta Restaurant in Singapore that offers classic French-inspired cuisine with an Asian twist in a stylish setting. A true memorable experience for all guests!
Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has more than 125,000 employees and operates 67 tire production facilities which together produced around 190 million tires in 2018. ( www.michelin.com )