Ÿ Located in Adelaide, Australia, The Bend Motorsport Park is the world’s second longest permanent circuit, and is accredited with FIA Grade 2.

Ÿ This year’s MICHELIN PASSION EXPERIENCE underlines motorsport as a key accelerator of sustainable innovation

Ÿ Highlights are 5 workshop stations: Sprint, Endurance, Rally, Motorsport Pit, and Hotlap.

This year, the annual exclusive ‘MICHELIN PASSION EXPERIENCE’ event offers invited guests the opportunity to delve into Michelin’s passion for motorsport at the world’s second longest permanent circuit with FIA Grade 2 accreditation, The Bend Motorsport Park, in Adelaide, Australia, from 31 August through to 12 September 2023.

At the 2023 event, more than 400 invitees have the chance to share a thrilling and memorable experience through a range of motorsport workshops and hands-on activities; plus gain insight into the spirit of Michelin, whereby motorsports serve as a key accelerator of Michelin’s sustainable innovation – be it in ‘Performance Made to Last’ technologies that ensure a long and safe driving experience from the first to the last kilometer; the development of tires containing more sustainable materials; and the use of data and virtual simulation in tire production, which results in a significant reduction of resource consumption and CO2 emission.

Showcased in the event exhibition area are Michelin’s recorded history in many of the most iconic races around the world, together with the display of racing tires (including the one comprising 53% bio-sourced and recycled materials), 4-wheel commercial tires (featuring the legendary high-performance Pilot Sport range), 2-wheel commercial tires (featuring MICHELIN Road 6, and MICHELIN Power 5).

Highlights of this year’s event are 5 workshop stations: Sprint, whereby participants have the chance to enjoy an unforgettable sprint experience with a Formula 4 car, fitted with Michelin slick tire; Endurance, where guests get to elevate their endurance driving skills with professional instructors on the Porsche 718 Cayman fitted with MICHELIN Pilot Sport 4S – a bi-compound tire that delivers maximum combined performance; Rally, whereby participants get to indulge in an exhilarating experience on a rally track, aboard the Subaru Impreza WRX rally car fitted with the MICHELN LTX FORCE T91 competition tire that provides the latest Michelin generation grip on rolling tracks; Motorsport Pit, where guests have the chance to explore the life of a racing team pit crew on the track, and compete in the wheel-changing competition; and Hotlap, an adrenaline-filled hotlap session on the Porsche GT3 Cup and the Radical SR3 cars fitted with Michelin’s competition tires.

Please visit shorturl.at/oFOP9 to download photos from the MICHELIN PASSION EXPERIENCE 2023, and witness the thrilling atmosphere of the event.

About Michelin

Michelin, the leading mobility company, is dedicated to sustainably enhancing its clients’ mobility; designing and distributing the most suitable tires, services, and solutions for its clients’ needs; providing digital services, maps, and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Clermont-Ferrand, France, Michelin is present in 175 countries, has 132,200 employees and operates 67 tire production facilities which together produced around 167 million tires in 2022. (www.michelin.com)

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