Polestar’s Dennis Nobelius on the Sustainable Performance Brand’s Plans


by JURGEN FERCHAU

Four words: smart, sustainable, Super Bowl. Polestar’s commercial during the big game made it clear no-compromise electric vehicles are now mainstream.

Polestar Chief Operating Officer Dennis Nobelius sees driving enjoyment and autonomous-driving capabilities complementing one another in sustainable vehicles that keep driving — and the driver — front and center.

NVIDIA’s Katie Washabaugh spoke with Nobelius for the latest episode of the AI Podcast about the role the performance brand will play as vehicles become greener and more autonomous.

Nobelius touched on the sustainable automaker’s plans to unveil its third vehicle, the Polestar 3, the tech inside it, and what the company’s racing heritage brings to the intersection of smarts and sustainability.

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