Representing a motorcycling way of life and a journey of exploration
Bangkok, September 12, 2019: Royal Enfield, the global leader in mid-sized motorcycles segment, exhibits for the first time in Thailand, the latest range from two of its widely popular business segments beyond motorcycles – ‘Royal Enfield Apparel & Accessories’ and ‘Royal Enfield Genuine Motorcycle Range (GMA)’, at an exclusive preview for press, at Prach Preaw Studio, Bangkok.
Representing the motorcycling way of life, Royal Enfield’s Apparel & Accessories, and GMA range, are means to enhance the riding experience of today’s riders who are better informed about the importance of the right riding apparel and motorcycle accessories. The new range has been designed and developed to help motorcycle enthusiasts in Thailand, kick-start their journey of exploration, and encouragement the current trend of personalization, while being more concerned about the need for safety, protection and style.
Vimal Sumbly - Head, Business, APAC, Royal Enfield said at the introducing event “After 3 years of our operations in Thailand, Royal Enfield has today become an integral part of motorcycling culture of this country with over 5000 customers, who truly represent our ethos of ‘pure motorcycling’. This gives us the confidence and motivation to provide them with means to boost their motorcycling experience with products and services that go beyond just the motorcycles. Motorcycle apparel and GMA are a very important part of this lifestyle, with rising demands for personalization, and living the brand day in day out, with Royal Enfield apparel and accessories that comprises of purposeful long distance riding gear as well as everyday lifestyle clothing. Today we are offering customers with the most relevant & authentic apparel & motorcycling accessories that not just enhances their riding experience, but also helps them express themselves off the saddle. Catering to the rising demand, we are also working towards making our apparel and accessories more accessible to a higher number of customers across the country with a growing footprint across Thailand.”
Since 2014, Royal Enfield has been creating its ecosystem around motorcycles and enhancing the motorcycling experience by strengthening the Pure Motorcycling way of life that allows emerging aspirants and existing loyalists to express themselves with the brand in numerous new ways. Royal Enfield’s apparel range offers all solutions for hard-core riding, and also explore lifestyle beyond motorcycling, while retaining its essence including protective gear, urban gear and accessories. These products are timeless, reflect Royal Enfield’s heritage and yet are contemporary with key consideration on protection, comfort and style, expressing the motorcycling culture.
Every new and existing Royal Enfield customer now has the exciting prospect of choosing from a wide range of Genuine Motorcycle Accessories to fit to their pride and joy. For many, motorcycles are a way of self-expression, with accessories that not just enhance the look of their machines but also the riding experience, and reflect their personality. These accessories are designed bespoke for each Royal Enfield motorcycle and allow for customization. Products that have been made available as motorcycle accessories full under the categories such as– Protection, Seats, Bodywork, Wheels, Engine, Electricals, Controls, Luggage, Security and Maintenance, that enhance the ride quality, functionality and performance of the motorcycle with over 80 offerings across its range of motorcycles.
Thailand has become Royal Enfield’s third home after its origins in UK and success in India. These preview of the latest offering in the Apparel and Genuine Motorcycle Accessories range, is also in line with Royal Enfield’s previous announcement of a progressive plan to increase its network across Thailand from 15 to 40 touch points across the country by 2020.
About Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 40% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.
Royal Enfield’s motorcycle line-up includes the newly launched Interceptor 650 and the Continental GT 650, powered by a modern 648cc twin cylinder engine. Royal Enfield also manufactures the Classic, Bullet and Thunderbird models in 350 and 500cc displacement and the purpose-built Himalayan powered by the new LS410 engine. Royal Enfield operates through 18 company-operated stores and 850+ dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South-East Asia.
Royal Enfield also organizes and supports many motorcycling events and rides globally, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the world to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.
For more information about Royal Enfield please visit:
https://www.royalenfield.com or contact Royal Enfield Contact Center Service Tel: 1800 012 720, 24 hours a day.
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