Bangkok – March 9, 2021 - Royal Enfield, the oldest global motorcycle brand in continuous production and the global leader in mid-size motorcycles, won the Thailand Bike of the Year 2021 award . The Royal Enfield Meteor 350 was selected to be the winner for the Best Modern Classic Over 250 cc awards. and the Royal Enfield Himalayan also won Best Touring Light Weight motorcycle Award for the second consecutive year .
Thailand Bike of The Year 2021 is a contest organized by Grand Prix International Public Company Limited to find the best motorcycle in each category. It is one of the most prestigious automotive awards in Thailand and aims to honor those motorcycle brands that commit to enhance innovation to serve the consumers and improve automotive standards . The jury panel includes motorcycle specialists from all over Thailand based on the motorcycle performance, safety, technology, and sustainability value as well as the motorcycle balance, acceleration rate, suspension system, design etc.
Vimal Sumbly, Business Head – APAC Region, Royal Enfield said, “We are absolutely delighted to win one of the highest honours for our newly launched Meteor 350 and the Himalyan. We have received very encouraging feedback from the Thai motorcycling enthusiasts for our motorcycles since the inception and this award is a proof that we have continued to get many more people into the Pure motorcycling circle. The Royal Enfield Meteor 350 represents the spirit of cruising with classic timeless design. It is an easy thoroughbred cruiser, ready for the open highway and for meeting the challenges of urban commute with equal ease. Moreover, the Royal Enfield Himalayan, the brand’s pride, also won Best Touring Light Weight Award for two consecutive years. We are thankful for support from all consumers and other stakeholders . Thailand is one of the most important country for us and we will continue to bring evocative and accessible motorcycles .”
M.L. Kamolchart Pravitra, Country Manager, Royal Enfield (Thailand) Ltd. added that, “Royal Enfield offers truly interactive and unique initiatives for the customers such as Demo Day, which allows the consumers to test-ride our motorcycle, Customer Ride a monthly riding activity to experience our motorcycles. We continue to focus on creating a community of passionate Royal Enfield riders in Thailand and offer them differentiated riding experiences .”
The new Royal Enfield Meteor 350 has outstanding excellent ergonomics and design, which gives comfortable riding experience. It is absolutely enjoyable for long distance riding and highway cruising, while being great within the city as well. Designed with a balancer shaft, the Meteor is great in turns. It comes with the all-new Royal Enfield Tripper – turn-by-turn navigation device for real time directions, built with Google Maps Platform.
Furthermore, the Royal Enfield Himalayan, the pride of the brand, comes with the 411cc single-cylinder engine platform, guaranteed by Euro 4 certification. It is a genuine adventure touring motorcycle, built for all roads, and built for no roads. It is great on off-road routine, but also awesome for on-road riding amid urban areas . So to speak, the Royal Enfield Himalayan reflects the brand’s admirable heritage through its exceptional performance and design.
All those who are interested can explore the complete range of Royal Enfield motorcycles, including Meteor 350, Himalayan, Interceptor 650, Continental GT 650, Classic 500, and Bullet 500, at the Royal Enfield Stores across Thailand.
About Royal Enfield
The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.
Royal Enfield’s premium line-up includes the all-new Meteor 350 cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles. Riders and a passionate community are fostered with a rich profusion of events at a local, regional, and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.
A division of Eicher Motors Limited, Royal Enfield operates through 921 large format dealerships and 638 studio stores in all major cities and towns in India and exports to over 60 countries around the globe. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Royal Enfield recently invested in two world-class technical centres, in Bruntingthorpe, UK, and Chennai, India, and in 2020 opened its first assembly unit outside India, in Buenos Aires, Argentina. With more than 17% growth year-on-year for the last 5 years and sales in international markets up 96% in 2019-20, Royal Enfield is the leader in the global mid-size motorcycle market.