§ Taking place from 3 to 11 November 2023, the event is expected to welcome more than 200 distributors, media and influencers from 8 countries across the East Asia and Oceania region.

§ Featured at the event are an Exhibition Zone, and 5 Workshop Stations.

§ A complete lineup of BFGoodrich products (Off-Road: BFGoodrich Trail Terrain T/A, BFGoodrich All-Terrain T/A KO2, and BFGoodrich Mud-Terrain T/A KM3; On-Road: BFGoodrich Advantage Touring, and BFGoodrich g-Force Phenom T/A are showcased and available for hands-on experience.

BFGoodrich has, for the first time, hosted the ‘BFGoodrich Day 2023’ – an exclusive driving event that offers invited guests a unique opportunity to experience firsthand the features, handling, and overall driving performance of BFGoodrich tires, both on- and off-road; while discovering an in-depth perspective of BFGoodrich’s long history and legacy, as well as its complete lineup of tire products. Running from 3 to 11 November 2023, at Khao Yai National Park, Nakhon Ratchasima, Thailand; this special event is expected to welcome more than 200 distributors, media and influencers from 8 countries across the East Asia and Oceania region – namely, Australia, Indonesia, Malaysia, New Zealand, the Philippines, South Korea, Thailand and Vietnam.

The BFGoodrich Day 2023 features an Exhibition Zone, and 5 Workshop Stations. The Exhibition Zone highlights the long history and legacy of BFGoodrich brand that has been passed on for over 150 years. Originally founded in the US in 1870 by Dr. Benjamin Franklin Goodrich, the BFGoodrich brand has been part of the Michelin Group since 1990. Some of its groundbreaking innovations since its inception include the first American-made radial tire, the world’s first radial All-Terrain and Mud-Terrain tires, and the official tire of choice for the Columbia Space Shuttle. Many of the world’s most famous motorsport races were won on BFGoodrich tires – including Le Mans 24 Hours, Baja 1000, and Dakar Rally.

Apart from the information display, the Exhibition Zone also showcases a complete lineup of BFGoodrich products, both off-road (i.e. BFGoodrich Trail Terrain T/A – a premium tire with superior on-road performance and light off-pavement capability; BFGoodrich All-Terrain T/A KO2 – an iconic tire for 4x4s, 4x2s, SUVs, and high-rise pickups with a powerful off-road traction, even on the toughest terrain; and BFGoodrich Mud-Terrain T/A KM3 – a "must-have" tire for the serious off-road enthusiast when conditions require extreme traction and toughness ) and on-road (i.e. BFGoodrich Advantage Touring – a good value-for-money “on-road” tire, perfect for daily urban driving, designed to give drivers the confidence in any road they take; and BFGoodrich g-Force Phenom T/A – an on-road, ultra-high-performance tire that takes vehicle performance to the next level, in both wet and dry conditions).

A thrilling hands-on driving experience awaits participants at 5 Workshop Stations, two of which are for off-road activities (cross country, hotlap, and off-road buggy) located at the Wild Calling Farm Park, a private camping ground surrounded by mountains; another two are for on-road activities (handling & braking, mini circuit, and hotlap) located at the 8 Speed Motor Track, a versatile venue for a variety of events other than racing, on an almost 20-acre compound; and the off-road trail trip to Khao Yai Tieng, a mountaintop destination with stunning viewpoints.

About BFGoodrich

BFGoodrich is dedicated to providing high-performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 50 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at,, as well as on Facebook, Twitter and Instagram at @BFGoodrichTires.

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