The “Motor Show 2020” Enhances The Car Sales Of The Second Half-Year Against The COVID-19.


The 41st Bangkok International Motor Show, which was held from 13 - 26 July, has encountered the problems of the COVID-19 outbreak. However, with well-prepared preventive measures and screening procedures under international standards, as well as the visit by Dr. Satit Pitutecha, Deputy Minister of Public Health together with Dr. Suwannachai Wattanayingcharoenchai, Director-General of Department of Disease Control, the show received the confidence from visitors. The total number of visitors reaches 1,049,046 people, while the number of car bookings surpasses 20,000 units, resulting in the growth of car sales in the second half of the year to be increased.

Mr. Jaturont Komolmis, Chief Operating Officer of Grand Prix International Public Company Limited, as Vice Chairman of “the 41st Bangkok International Motor Show" revealed that “This year, the 41st Bangkok International Motor Show has the number of visitors at 1,049,046 people, which such a higher number is partly according to the visit of Dr. Satit Pitutecha, Deputy Minister of Public Health together with Dr. Suwannachai Wattanayingcharoenchai, Director-General of Department of Disease Control that builds up confidence for visitors, making the “Bangkok International Motor Show” to be recognized as the nation’s grand event that has effective surveillance measures, widely accepted in the domestic and international level.”

"The total number of reservations from all brands is at 22,791 units, consisting of 18,381 cars and 4,410 motorcycles, which the number is close to the target that each brand has expected, even though most of the general public are still aware of their spending due to the epidemic situation of the COVID-19, which has affected the world’s economy.”

“In Thailand, although there has not been a case of infective disease found within the country for a while, the precaution measures by the government earlier have caused the country’s economy to slow down because most of the nation’s income comes from tourism as well as the export of goods and agricultural products, which cannot be exported right now.”

"Together with the current economic condition that is not conducive to consumers to spend their money, although the automotive brands are trying to present several interesting campaigns, consumers still delay their decision to buy a car. This obviously reflects the impact of the COVID-19 outbreak that affects the emotions and feelings of consumers to make a decision in spending money in this circumstance."

However, if looking at the number of reservations that have been made, it can be indicated that this group of consumers has purchasing power and a demand to buy a car because the consumers are well-understood as they choose a car that is suitable for their daily usages. According to the number of car reservations at the event, the car segment worth more than one million Baht and above still receives great attention from consumers because there are new models being launched, especially in the multi-purpose vehicle segment, which has received increasing attention from consumers.

Besides, it is believed that with the potential of “the 41st Bangkok International Motor Show” and the strength of the Thai automotive industry, these will drive the country’s automotive market to be in a better direction and these will also stimulate the automotive market in the second half-year to grow in numbers because the number of bookings which has been made within the event is higher than expected by the auto companies.

The total number of car reservations within the event is at 22,791 units. The company receives the highest number of reservations is Toyota, which is at 3,745 units. Mazda comes second with the booking number of 2,365 units. Honda is the third at 2,001 units, while Suzuki is the fourth at 1,583 units and Isuzu is the fifth at 1,510 units. MG got the sixth place at 1,399 units, and the seventh place is Mitsubishi at 1,227 units. The eighth place is Nissan at 952 units, and BMW is the ninth at 888 units, while Ford is in the tenth place at 742 units.

The motorcycle brand that receives the highest number of bookings is Honda at 1,545 units, and Yamaha is the second at 1,387 units. The third place is Kawasaki at 446 units, the fourth place is Royal Enfield at 321 units, and Suzuki is the fifth at 203 units.

For “The 42nd Bangkok International Motor Show”, it is scheduled to be held from March 24 to April 4, 2021, at Impact Challenger 1-3, Muang Thong Thani.

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