Toyota Heading to Green Town Moving forward with Toyota Mangrove Reforestation Year 15


On the auspicious occasion that Her Royal Highness Princess Aditayadornkitikhun joined the mangrove reforestation activity, “Toyota Mangrove Reforestation Year 15,” Mr. Chartchai Utaipan, Governor of Samutprakan province,Mr.Michinobu Sugata, President of Toyota Motor Thailand Company Limited, and Major General Kittichai Wongharn, Deputy Chief Commander of Department of Army Quartermaster, had received Her Royal Highness and brought over 7,000 volunteers to plant over 50,000 mangrove trees as well as cleaning up rubbish along the mangrove forest on 6 July 2019 at Bangpu Nature Education Centre, Samut Prakan province.

Toyota Mangrove Reforestation project has been active since 2005 with cooperation between Toyota MotorThailand Co., Ltd, Department of Army Quartermaster and Foundation for Environmental Education for Sustainable Development (Thailand) (FEED). The objective of this project is to restore Bangpu mangrove forest which is the last forestat the estuary of a river in the central region to its abundance state to provide habitats for animals in the mangrove ecosystem. Over 15 years, the project has planted over 642,800 trees –absorbing carbon dioxide for over 8,400 tons/year*.Apart from reforestration, Toyota has been continuously providing budget to FEED to proceed with Bangpu NatureEducation Centre, a bio-diversity learning center with 15,000 visitors per year, where the development of body of knowledge and the environmental education service for students in vicinity to learn about the conversation of bio-diversity are made possible.

As for this year’s mangrove reforestation activity, Toyota were supported by over 5,000 volunteers from Toyota affiliates, Toyota’s employees and family, Toyota Voluntary Club, Toyota CSR Facebook, e-TOYOTACLUB, Toyota dealers, Toyota suppliers, government officers from Samut Prakarn administration, Royal Thai Army, and general public who came together and planted over 50,000 trees consisting of mangrove, Blume (Samkhao), and Cork tree (Lumphu) species, adding over 9 Rais to existing mangrove forest.

This is also the first time for Mangrove Coastal Cleanup. It is observable that the shore of mangrove forest is an ocean rubbish pool which significantly impacts ecosystem and other living creatures. This activity received operational support from over 2,000 volunteers from the Thailand Biodiversity Network Alliance (B-DNA), an alliance between government sector, private sector and NGOs established by Toyota and affiliated companies and International Union for Conservation of Nature (IUCN) to expand the role of private sectors in taking care of the environment and preserving biodiversity. For this event, rubbish is collected and separated into 8 categories: plastic waste, PET, glass bottle, metal and tin, cloth and rubber, foam, general solid waste, and hazardous waste, for further appropriate disposal and recycle, minimizing their effects on environment.

Toyota Mangrove Reforestation project is one of the activities under “Toyota Green Town…Environment for All” which focuses on building balance with nature and the good quality of life for urban society. This initiative starts from corporate governance that demands all operation process across supply chain to be as environmentally friendly as possible, as well as expanding this environmental collaboration to communities through activities that will transfer knowledge and allow public to be part of the force. This would help build cognition and stimulate practice in everyday life, mobilize happiness to Thai society onwards.

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