A unique Fiat 500C, personalised by the Garage Italia Customs specialists and inspired by
Missoni. All eyes on her at the charity Gala organised by amfAR in Milan.
In conjunction with the fashion week, Milan welcomed the ninth edition of the annual charity
event organised by amfAR. This world famous appointment took place in the beautiful setting
of Palazzo della Permanente on Thursday 21st September. Up to now, the event has raised over
12 million dollars for research and cure of AIDS.
Hosting the gala evening and doing the honours was Angela Missoni, winner of the “Award
of Courage 2017” for her involvement in the fight against AIDS, and creative director of
the famous Italian fashion Maison. amfAR has decided to dedicate a car in her honour that
recalls the unique and unmatchable style of the family brand, icon of Italian fashion and design
excellence in the world: the Fiat 500C Missoni.
Customisation was entrusted to the specialists of Garage Italia Customs who reinterpreted
the Missoni multicolour aesthetic vision on the curves of the bodywork of the Fiat 500C with
horizontal stripe painting characterising the Sintra pattern of the Missoni line dedicated to
the house. The experts of the creative hub directed by Lapo Elkann have thus masterfully
upholstered the interiors in leather and original material directly supplied by Missoni for
the seats. They have perfectly recreated the unmistakeable character in clothing and home
decoration that still influences contemporary lifestyle.
The car was auctioned off at the end of the Gala and the generous bidder has hence won
an automobile that is absolutely unique, a synthesis of Made in Italy fashion and tailor-made
customisation excellence worldwide.
A unique Fiat 500C, personalised by the Garage Italia Customs specialists and inspired by Missoni. All eyes on her at the charity Gala organised by amfAR in Milan.
In conjunction with the fashion week, Milan welcomed the ninth edition of the annual charity event organised by amfAR. This world famous appointment took place in the beautiful setting of Palazzo della Permanente on Thursday 21st September. Up to now, the event has raised over 12 million dollars for research and cure of AIDS.
Hosting the gala evening and doing the honours was Angela Missoni, winner of the “Award of Courage 2017” for her involvement in the fight against AIDS, and creative director of the famous Italian fashion Maison. amfAR has decided to dedicate a car in her honour that recalls the unique and unmatchable style of the family brand, icon of Italian fashion and design excellence in the world: the Fiat 500C Missoni.
Customisation was entrusted to the specialists of Garage Italia Customs who reinterpreted the Missoni multicolour aesthetic vision on the curves of the bodywork of the Fiat 500C with horizontal stripe painting characterising the Sintra pattern of the Missoni line dedicated to the house. The experts of the creative hub directed by Lapo Elkann have thus masterfully upholstered the interiors in leather and original material directly supplied by Missoni for the seats. They have perfectly recreated the unmistakeable character in clothing and home decoration that still influences contemporary lifestyle.
The car was auctioned off at the end of the Gala and the generous bidder has hence won an automobile that is absolutely unique, a synthesis of Made in Italy fashion and tailor-made customisation excellence worldwide.
