ENEOS announces its next move in the engine oil market with the launch of new engine oils, hoping to stimulate sales at the end of the year while creating awareness among its customers with special promotions at the “40th Thailand International Motor Expo”.
– ENEOS is a brand that has been recognized around the world. ENEOS’s priority is to look for opportunities and create them by continuously offering a variety of products in collaboration with automobile manufacturers that have developed new engine models in terms of engine performance and environmental protection while paying attention to the standards of engine oil.
– ENEOS is a premium engine lubricant from Japan that is internationally recognized. In addition, it is also an Original Equipment Manufacturer (OEM) of lubricant for leading automobile manufacturers in Japan and many countries around the world. ENEOS (Thailand) Ltd. has entered the Thai market for over 28 years.
Toshiya Matsuoka, Managing Director of ENEOS (Thailand) Ltd., revealed that ENEOS has the strength of being a lubricant product produced from high quality raw materials and cutting-edge technology. ENEOS is engine oil from Japan, and it is a leading brand for automobile manufacturers in the global market. More than 85% of cars in Thailand are Japanese cars so ENEOS wants to emphasize quality that can protect customers’ engines with full efficiency.
Over the next three years, ENEOS plans to focus on inventing and developing new, high quality engine oils in line with standards accepted by manufacturers around the world to provide products that are suitable for cars and motorcycles in Thailand so that Thai consumers will have a variety of products to choose from at reasonable prices. ENEOS also strives to demonstrate its sincerity in conducting business and fully engage in marketing activities to build confidence among customers and the current distributor network as well as those that will be expanded in the future.
“So far, ENEOS has been able to penetrate the market, but we still need to create more awareness and continuously develop our marketing strategies. After this, we will focus on creating markets in every channel while expanding distribution channel and organizing promotions in various formats.”
In terms of sales, ENEOS has a continuous growth rate of approximately 25-30%, which makes us aware that the Thai market has responded well to the brand and quality of ENEOS. However, ENEOS still aims to continue growing by focusing on introducing new products to the market in order to expand the customer base even further. Moreover, we want to keep ENEOS brand in the hearts of Thai consumers in the long term.
Nowadays, engine oil technology has developed rapidly compared to the past. This is because today’s engine technology is rapidly evolving, both in terms of engine efficiency and environmental protection. ENEOS’ strength lies in its collaboration with the world’s leading automobile manufacturers to develop lubricants for new automotive models that will be introduced to the market in the future. Going forward, ENEOS will launch new products faster to support new models of cars and motorcycles that will enter the Thai market.
In terms of distribution channels, currently our products are sold through distributors who will distribute them to parts stores and car and motorcycle service centers to cover as much area as possible for the convenience of consumers. Today, ENEOS products can be purchased more easily as they are available at parts stores, service centers, DIFM and online channel. However, ENEOS still aims to increase more distributors in some areas that are not yet covered. ENEOS will work with its partners to expand its distribution footprint as much as possible so that customers in each area will be able to find our products more conveniently.
Yoshitomo Nakamura, Deputy Managing Director of ENEOS (Thailand) Ltd., added that: In order to better meet customer demands for lubricant products, ENEOS would like to introduce the latest best-in-class products, including:
– ENEOS X PRIME ATF: Automatic transmission oil produced from 100% fully synthetic oil, the latest ENEOS technology that meets the comprehensive standards of car manufacturers and transmission manufacturers. It helps protect the gears for long life and allows for smoother shifting.
– ENEOS X 5W-40 SP PREMIUM FULLY SYN: The newest 100% fully synthetic engine oil for gasoline engines that meets the highest API SP gasoline engine standards. It is suitable for newer models of engine that use the GDI system and can also be used in older models of engine with the highest performance both in terms of protecting the engine as well as reducing fuel consumption and providing better acceleration.
– ENEOS TOP RACING 5W-30: Semi-synthetic engine oil for the newest gasoline engine that meets the highest standards for API SP gasoline engines. It is suitable for new models of engine that use the GDI system and can also be used with NGV / LPG gas engines.
– ENEOS SCOOTER 4AT FULLY SYN 5W-40: 100% fully synthetic oil meeting JASO MB standards for automatic transmission motorcycles. Previously, ENEOS already had automatic transmission oil. However, this product has been launched as there is still a market gap among consumers who want high-performance motorcycle engine oil for engines with high cc or heavy use. In addition, motorcycles with automatic transmissions are currently very popular in Thailand and motorcycle manufacturers are also producing motorcycles with a wider range of sizes and engines.
ENEOS announces its next move in the engine oil market with the launch of new engine oils, hoping to stimulate sales at the end of the year while creating awareness among its customers with special promotions at the “40th Thailand International Motor Expo”.
- ENEOS is a brand that has been recognized around the world. ENEOS's priority is to look for opportunities and create them by continuously offering a variety of products in collaboration with automobile manufacturers that have developed new engine models in terms of engine performance and environmental protection while paying attention to the standards of engine oil.
- ENEOS is a premium engine lubricant from Japan that is internationally recognized. In addition, it is also an Original Equipment Manufacturer (OEM) of lubricant for leading automobile manufacturers in Japan and many countries around the world. ENEOS (Thailand) Ltd. has entered the Thai market for over 28 years.
Toshiya Matsuoka, Managing Director of ENEOS (Thailand) Ltd., revealed that ENEOS has the strength of being a lubricant product produced from high quality raw materials and cutting-edge technology. ENEOS is engine oil from Japan, and it is a leading brand for automobile manufacturers in the global market. More than 85% of cars in Thailand are Japanese cars so ENEOS wants to emphasize quality that can protect customers' engines with full efficiency.
Over the next three years, ENEOS plans to focus on inventing and developing new, high quality engine oils in line with standards accepted by manufacturers around the world to provide products that are suitable for cars and motorcycles in Thailand so that Thai consumers will have a variety of products to choose from at reasonable prices. ENEOS also strives to demonstrate its sincerity in conducting business and fully engage in marketing activities to build confidence among customers and the current distributor network as well as those that will be expanded in the future.
“So far, ENEOS has been able to penetrate the market, but we still need to create more awareness and continuously develop our marketing strategies. After this, we will focus on creating markets in every channel while expanding distribution channel and organizing promotions in various formats.”
In terms of sales, ENEOS has a continuous growth rate of approximately 25-30%, which makes us aware that the Thai market has responded well to the brand and quality of ENEOS. However, ENEOS still aims to continue growing by focusing on introducing new products to the market in order to expand the customer base even further. Moreover, we want to keep ENEOS brand in the hearts of Thai consumers in the long term.
Nowadays, engine oil technology has developed rapidly compared to the past. This is because today's engine technology is rapidly evolving, both in terms of engine efficiency and environmental protection. ENEOS’ strength lies in its collaboration with the world's leading automobile manufacturers to develop lubricants for new automotive models that will be introduced to the market in the future. Going forward, ENEOS will launch new products faster to support new models of cars and motorcycles that will enter the Thai market.
In terms of distribution channels, currently our products are sold through distributors who will distribute them to parts stores and car and motorcycle service centers to cover as much area as possible for the convenience of consumers. Today, ENEOS products can be purchased more easily as they are available at parts stores, service centers, DIFM and online channel. However, ENEOS still aims to increase more distributors in some areas that are not yet covered. ENEOS will work with its partners to expand its distribution footprint as much as possible so that customers in each area will be able to find our products more conveniently.
Yoshitomo Nakamura, Deputy Managing Director of ENEOS (Thailand) Ltd., added that: In order to better meet customer demands for lubricant products, ENEOS would like to introduce the latest best-in-class products, including:
- ENEOS X PRIME ATF: Automatic transmission oil produced from 100% fully synthetic oil, the latest ENEOS technology that meets the comprehensive standards of car manufacturers and transmission manufacturers. It helps protect the gears for long life and allows for smoother shifting.
- ENEOS X 5W-40 SP PREMIUM FULLY SYN: The newest 100% fully synthetic engine oil for gasoline engines that meets the highest API SP gasoline engine standards. It is suitable for newer models of engine that use the GDI system and can also be used in older models of engine with the highest performance both in terms of protecting the engine as well as reducing fuel consumption and providing better acceleration.
- ENEOS TOP RACING 5W-30: Semi-synthetic engine oil for the newest gasoline engine that meets the highest standards for API SP gasoline engines. It is suitable for new models of engine that use the GDI system and can also be used with NGV / LPG gas engines.
- ENEOS SCOOTER 4AT FULLY SYN 5W-40: 100% fully synthetic oil meeting JASO MB standards for automatic transmission motorcycles. Previously, ENEOS already had automatic transmission oil. However, this product has been launched as there is still a market gap among consumers who want high-performance motorcycle engine oil for engines with high cc or heavy use. In addition, motorcycles with automatic transmissions are currently very popular in Thailand and motorcycle manufacturers are also producing motorcycles with a wider range of sizes and engines.
