FIAT 500 “SPIAGGINA ‘58” – AN EXCLUSIVE BIRTHDAY TRIBUTE TO THE FIAT 500


Summer 1958 saw the introduction of the exclusive Fiat 500 Jolly, better known as the “Spiaggina”, and it was the embodiment of “La Dolce Vita”. 60 years later the iconic "Spiaggina" makes an elegant return to Europe's most famous resorts in the form of the new Fiat 500 “Spiaggina ‘58” special series. Produced as a limited edition of 1,958 cars, it’s a tribute to the year of the birth of the original and marks the 60th anniversary of the first special series of the 500.

To mark this dual anniversary Fiat has produced a video to the notes of the song "Volare", the ever-popular Italian classic which also appeared for the first time in 1958, starring the new Fiat 500 "Spiaggina ‘58".

Luca Napolitano, Head of EMEA Fiat & Abarth brand, explains: "The new “Spiaggina ’58” is our gift to 500 for its birthday and the 60th anniversary of the “Spiaggina”, a real "time machine" incorporating many reminders of the Dolce Vita era, such as the vintage Fiat logos and wheels, the white belt liner, the choice of convertible format only and the two-tone interior. Not to mention a special colour just for this series: Volare Blue. A name and a colour that take us straight back to 1958, to the Sanremo Festival of that year, when a young Domenico Modugno teamed up with Johnny Dorelli to give the first public performance of “Nel blu dipinto di blu”, the famous song also known as “Volare”, the soundtrack for the Dolce Vita years.”

What's more, two other Italian centres of excellence - creative hub Garage Italia and design firm Pininfarina - have marked the anniversary by producing the “Spiaggina by Garage Italia” showcar. Based on a Fiat 500C, it features unique, sophisticated solutions that reinterpret those unforgettable years for today's world.

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