Ford’s first fully electric, long-range car is on schedule to arrive by 2020 and will boast an affordable price tag. But it’s going to have some serious competition.
Ford first announced it was planning to launch a long-range, all-electric crossover utility vehicle (CUV) in January at CES. And while the company hasn’t revealed exactly how much the vehicle will cost, Raj Nair, the company’s chief technology officer, told Business Insider that it will be priced for the masses.
“Our plan is for it to be an affordable vehicle, a mainstream model,” Nair said.
“To get electrification volumes where we would all like them to be we have to make sure we make the affordability targets or otherwise they are going to stay as a niche item or a pure luxury item,” he said.
But Ford isn’t the only company planning to roll out an affordable electric SUV in this timeframe.
Tesla plans to launch its Model Y, a compact SUV, in late 2019 or 2020 that is expected to be priced competitively. Volkswagen and Volvo also aim to roll out their smaller electric SUVs within the same time frame. General Motors already launched its electric competitor, the Chevy Bolt, last year.
Ford’s first fully electric, long-range car is on schedule to arrive by 2020 and will boast an affordable price tag. But it’s going to have some serious competition.
Ford first announced it was planning to launch a long-range, all-electric crossover utility vehicle (CUV) in January at CES. And while the company hasn’t revealed exactly how much the vehicle will cost, Raj Nair, the company’s chief technology officer, told Business Insider that it will be priced for the masses.
"Our plan is for it to be an affordable vehicle, a mainstream model," Nair said.
"To get electrification volumes where we would all like them to be we have to make sure we make the affordability targets or otherwise they are going to stay as a niche item or a pure luxury item," he said. But Ford isn’t the only company planning to roll out an affordable electric SUV in this timeframe.
Tesla plans to launch its Model Y, a compact SUV, in late 2019 or 2020 that is expected to be priced competitively. Volkswagen and Volvo also aim to roll out their smaller electric SUVs within the same time frame. General Motors already launched its electric competitor, the Chevy Bolt, last year.
