Kia Sales (Thailand) ignites the 100% electric large SUV segment with the launch of the Kia EV9, the First-Ever All-Electric 6-seater SUV in Thailand,


providing a Premium Smart user experience and offering 7-year for warranty, free periodic maintenance & assistance

(Bangkok) March 1st, 2024 – Kia Sales (Thailand) Company Limited has introduced the Kia EV9, the company’s first all-electric 6-seater flagship SUV in Thailand. The Kia EV9 large SUV exudes bold style and sophisticated elegance, combining safety, design, and technology to excite the automotive industry. The Kia EV9 marks a significant step toward becoming a ‘Sustainable Mobility Solutions Provider’ in the age of vehicle electrification. The Kia EV9 launch event takes place in an immersive exhibition style at QSNCC on March 1st & 2nd, 2024, under the concept ‘Space to Inspire Your Future’. In addition, the event featured a surprise unveiling of the Kia EV5 in advance of its debut at the 45th Bangkok International Motor Show 2024 this year. The Kia EV9 is available in Thailand in two versions: the Kia EV9 Earth Long Range for 3,499,000 million baht and the Kia EV9 GT-Line AWD for 3,899,000 million baht. The models come with a 7-year warranty.

Mr. Jun Oh Lee, President, Kia Sales (Thailand) Company Limited, remarked, “Today, we are pleased to introduce the Kia EV9, our flagship all-electric SUV that reaffirms the brand’s commitment to the Thai market. We strive to accelerate our brand transformation and long-term business performance through the ‘Plan S-5’ corporate strategy, with the aim of achieving a 5% market share in the Thai passenger car market and a 50% all-electric sales ratio by 2028. To achieve our goal of becoming a ‘Sustainable Mobility Solutions Provider,’ we prioritize the EV product strategy, which encompasses four areas: Connectivity, Autonomous driving, Performance, and Design. As a result, our journey of transition toward all-electric vehicles begins today with the launch of the Kia EV9, the first-ever all-electric 6-seater SUV in Thailand. The new Kia flagship EV9 has continued to receive positive feedback since its global launch last year, as evidenced by several prestigious awards such as the Golden Steering Wheel 2023 win in the ‘Family Cars’ category and the title of ‘Family Car of the Year’ at the 2023 TopGear.com Awards.”

Mr. Jean-David Christian Harel, Vice President of Product and Marketing, Kia Sales (Thailand) Company Limited, reveals, “The Kia EV9 features the brand’s iconic ‘Opposites United’ design philosophy, which reimagines the all-electric SUV with a unique blend of natural and modern elements, in line with the brand’s communication concept entitled ‘The Inspiration Larger than Life’. In terms of functionality, the Kia EV9 offers two six-seater configurations for the 2nd row to privilege space innovation. The Earth grade provides innovative Swivel seats rotating at 180 degrees, first-time ever to be proposed on a large SUV in Thailand, allowing to interact, connect and communicate with your loved ones. The GT-Line AWD grade is equipped with first-class relaxation seats providing a new level of comfort with lounge seats that offer power leg rests, heated and ventilated seats, which is the “Best in class second-row relaxation seats with massage functions”. With the launch of EV9, Kia is poised to set a new standard for electric vehicles that revolutionizes the concept of traveling in style and comfort, ready to ‘Reshape’ the premium SUV user experience with a stunning exterior, optimized performance, efficiency, and an exhilarating driving experience.

The Kia EV9’s exterior provides a sense of serene contemporary calmness befitting of a sophisticated EV for a new age of sustainable mobility. The vehicle features a 3,100-mm wheelbase, supported by a choice of 21-inch or 20-inch wheels. With an overall length of 5,015 mm , it stands at 1,980-mm wide and 1,780-mm tall in GT-Line trim, displaying a bold and contemporary appearance while still maintaining its unique character. It is equipped with the ‘Panoramic Wide Display’, which combines 12.3-inch cluster display, 12.3-inch infotainment touch screen and a 5.3-inch climate control segment display to provide effortless vehicle function control and efficient information delivery. Furthermore, the EV mode enables drivers to view and control all EV-specific information from a single page. Drivers can freely edit and configure the interface in a widget-style manner, based on their preferences. The Kia EV9’s front exudes confidence, clarity, and calmness with its clear-cut lines and surfaces. The SUV’s signature ‘Digital Tiger Face’ showcases its unique identity, which is accentuated by the ‘Digital Pattern Lighting Grille and vertical headlamps, giving the Kia EV9 a visionary and futuristic look. The Digital Tiger Face also features two clusters of small cube lamps adjacent to each headlamp.

The Kia EV9 features a broad choice of electric powertrain configurations based on the Electric Global Modular Platform (E-GMP) and utilizing Kia’s fourth-generation battery technology. A 99.8-kWh battery is fitted in both the Kia EV9 Earth Long Range and the Kia EV9 GT-Line AWD variants. The Kia EV9 Earth Long Range model utilizes a 149.5 kW / 350 Nm electric motor, endowing the SUV with the ability to accelerate from 0-to-100 km/h in 9.4 seconds. The Kia EV9 GT-Line AWD variant is equipped with two electric motors that together unleash a total power output of 282.6 kW and a combined torque of 700 Nm. This potent combination enables the SUV to surge from 0-to-100 km/h in just 5.3 seconds. The Kia EV9 provides convenience and ease of use with its all-electric range up to 680 kilometers , according to the New European Driving Cycle (NEDC) on a single charge: 450 kilometers with a 24-minute ultra-fast 350 kW charging time . Furthermore, the Kia EV9 includes a number of advanced driver assistance systems from Kia to enhance passenger safety, such as Blind-Spot Collision-Avoidance Assist (BCA), Lane Keeping Assist (LKA), Smart Cruise Control (SCC) with Stop & Go and Forward Collision Avoidance Assist (FCA) with Junction Assist, designed to aid drivers in potentially dangerous scenarios. In addition, the Kia EV9 offers pre- and post-driving safety and convenience with features such as Rear Cross-Traffic Collision-Avoidance (RCCA) and Parking Collision-Avoidance Assist (PCA).

“Kia is set to embark on a series of global campaign activities, encapsulated in the statement ‘Here to Reshape the Way We Move’. This statement speaks to the company’s commitment to innovation and its vision for a future that is more sustainable, efficient, and convenient. As for the Thai market, on March 1st & 2nd, we will launch the new Kia flagship EV9 at QSNCC with an immersive exhibition that will connect you to Kia’s inspiring brand story through interactive exhibits under the concept of ‘Space to Inspire Your Future’. We will provide a guided tour into two exciting zones, including the Exhibit 1, themed ‘Our Inspiration’, and the Exhibit 2, themed ‘Our Future is Here’, Furthermore, the company has planned a surprise unveiling of the Kia EV5 at the event in advance of its debut at the 45th Bangkok International Motor Show 2024 on March 26th, 2024,” added Mr. Jean-David Christian Harel.

The Kia EV9 comes in two choices: the Kia EV9 Earth Long Range for 3,499,000 million baht and the Kia EV9 GT-Line AWD for 3,899,000 million baht. Both variants come with a 7-year warranty, 7-year assistance, 7-year free periodic maintenance, and an 8-year warranty for high-voltage batteries. For the customers booking first the Kia EV9 GT-Line AWD in March, Kia is committed to ensure delivery within April 2024. For the first customers reserving the Kia EV9 Earth Long Range, Kia is committed to ensure delivery within June 2024. Customers interested in a test drive can register at the Kia booth at the 45th Bangkok International Motor Show 2024, which runs from March 27th to April 7th, 2024.

Special offer to celebrate the launch of Kia EV9, The first-ever all-electric 6-seater SUV in Thailand:

Kia Sales (Thailand) Co., Ltd., is launching a special campaign to make it easy for customers to own the Kia EV9, with the following offer starting from March 1st until April 30th.

Promotion for The Kia EV9:
o Special interest rate at the beginning of the period of 1.79% with 25% down payment and 48-month installment period1
o Free 1st class insurance with compulsory motor insurance (CMI) for a period of 2 years2
o Free Kia Home Charger 1 set and Installation Fee for Customer3
o Free periodic maintenance (labor and spare parts) for 7 years or 150,000 kilometers4
o 7 year or 150,000 km warranty5
o Free 24-hour roadside assistance for 7 years with unlimited mileage6
o 8 year or 160,000 km Battery warranty (High-Voltage Battery)7

Notes:

1 Special interest rate beginning of 1.79% with 25% down payment and 48-month installment period for hire purchase with Kiatnakin Phatra Bank
2 Type 1 insurance and compulsory motor insurance (CMI) for a period of 2 years, limited to participating insurance companies and cannot be exchanged for cash.
3 Free Kia Home Charger 1 set with Installation Fee value 69,000 Baht
4 Free periodic maintenance (labor and spare parts) for 7 years or 150,000 kilometers. Any term to first (according to the warranty conditions of the after-sales service)
5 Term and conditions for 7 years or 150,000 kilometers warranty. Any term to first (according to the warranty conditions of the after-sales service)
6 Terms and conditions of Roadside assistance service: Free 24 hours for a period of 7 years with unlimited mileage (according to the conditions of the after-sales service)
7 Terms and conditions for 8 years or 160,000 kilometers High-Voltage Battery. Any term to first (according to the warranty conditions of the after-sales service)

• All terms and conditions are subject to change in accordance with the Company’s regulations.
• For customers who reserve and receive a vehicle from 1 March 2024 – 30 April 2024
• Only participating dealers
• Excludes taxis, car rentals, cars sold under special conditions, and car rental customers.
• Information is subject to change without prior notice.
• For more information, please contact your nearest Kia dealer or visit https://www.kia.com

Noted: The statistics provided are based on preliminary data and represent the intended targets as of the date of the Kia EV9 Global Press Conference Live. These figures may be adjusted based on actual testing results and other relevant factors. Product specifications and availability may also vary depending on the region and country.

About Kia Sales (Thailand) Co., Ltd.

Kia Sales (Thailand) Company Limited official launch date was January 31st, 2024, with a vision of producing vehicles for sustainable mobility for people, communities, and societies around the world. The company places an emphasis on 3 core values: People, Planet, and Profit.

For more than 80 years, Kia has focused on creating sustainable solutions for people, communities, and societies across the globe. Kia exemplifies its “Premium Smart” brand image by delivering products that are equipped with innovation and cutting-edge modern design, as well as providing excellent customer and after-sales service. Kia Sales (Thailand) aims to promote and drive innovation, as well as the use of electric vehicles, in order to provide Thai motorists with the best travel options, under the slogan “Movement That Inspires”. This reflects the brand’s commitment to providing inspiring products and services for all journeys. Kia Sales (Thailand) currently has 19 authorized dealers nationwide, with 10 in Bangkok and 9 in other provinces.

providing a Premium Smart user experience and offering 7-year for warranty, free periodic maintenance & assistance

(Bangkok) March 1st, 2024 – Kia Sales (Thailand) Company Limited has introduced the Kia EV9, the company’s first all-electric 6-seater flagship SUV in Thailand. The Kia EV9 large SUV exudes bold style and sophisticated elegance, combining safety, design, and technology to excite the automotive industry. The Kia EV9 marks a significant step toward becoming a ‘Sustainable Mobility Solutions Provider’ in the age of vehicle electrification. The Kia EV9 launch event takes place in an immersive exhibition style at QSNCC on March 1st & 2nd, 2024, under the concept ‘Space to Inspire Your Future’. In addition, the event featured a surprise unveiling of the Kia EV5 in advance of its debut at the 45th Bangkok International Motor Show 2024 this year. The Kia EV9 is available in Thailand in two versions: the Kia EV9 Earth Long Range for 3,499,000 million baht and the Kia EV9 GT-Line AWD for 3,899,000 million baht. The models come with a 7-year warranty.

Mr. Jun Oh Lee, President, Kia Sales (Thailand) Company Limited, remarked, “Today, we are pleased to introduce the Kia EV9, our flagship all-electric SUV that reaffirms the brand’s commitment to the Thai market. We strive to accelerate our brand transformation and long-term business performance through the ‘Plan S-5’ corporate strategy, with the aim of achieving a 5% market share in the Thai passenger car market and a 50% all-electric sales ratio by 2028. To achieve our goal of becoming a ‘Sustainable Mobility Solutions Provider,’ we prioritize the EV product strategy, which encompasses four areas: Connectivity, Autonomous driving, Performance, and Design. As a result, our journey of transition toward all-electric vehicles begins today with the launch of the Kia EV9, the first-ever all-electric 6-seater SUV in Thailand. The new Kia flagship EV9 has continued to receive positive feedback since its global launch last year, as evidenced by several prestigious awards such as the Golden Steering Wheel 2023 win in the ‘Family Cars’ category and the title of ‘Family Car of the Year’ at the 2023 TopGear.com Awards.”

Mr. Jean-David Christian Harel, Vice President of Product and Marketing, Kia Sales (Thailand) Company Limited, reveals, “The Kia EV9 features the brand’s iconic ‘Opposites United’ design philosophy, which reimagines the all-electric SUV with a unique blend of natural and modern elements, in line with the brand’s communication concept entitled ‘The Inspiration Larger than Life’. In terms of functionality, the Kia EV9 offers two six-seater configurations for the 2nd row to privilege space innovation. The Earth grade provides innovative Swivel seats rotating at 180 degrees, first-time ever to be proposed on a large SUV in Thailand, allowing to interact, connect and communicate with your loved ones. The GT-Line AWD grade is equipped with first-class relaxation seats providing a new level of comfort with lounge seats that offer power leg rests, heated and ventilated seats, which is the “Best in class second-row relaxation seats with massage functions”. With the launch of EV9, Kia is poised to set a new standard for electric vehicles that revolutionizes the concept of traveling in style and comfort, ready to ‘Reshape’ the premium SUV user experience with a stunning exterior, optimized performance, efficiency, and an exhilarating driving experience.

The Kia EV9’s exterior provides a sense of serene contemporary calmness befitting of a sophisticated EV for a new age of sustainable mobility. The vehicle features a 3,100-mm wheelbase, supported by a choice of 21-inch or 20-inch wheels. With an overall length of 5,015 mm , it stands at 1,980-mm wide and 1,780-mm tall in GT-Line trim, displaying a bold and contemporary appearance while still maintaining its unique character. It is equipped with the ‘Panoramic Wide Display’, which combines 12.3-inch cluster display, 12.3-inch infotainment touch screen and a 5.3-inch climate control segment display to provide effortless vehicle function control and efficient information delivery. Furthermore, the EV mode enables drivers to view and control all EV-specific information from a single page. Drivers can freely edit and configure the interface in a widget-style manner, based on their preferences. The Kia EV9's front exudes confidence, clarity, and calmness with its clear-cut lines and surfaces. The SUV’s signature 'Digital Tiger Face' showcases its unique identity, which is accentuated by the ‘Digital Pattern Lighting Grille and vertical headlamps, giving the Kia EV9 a visionary and futuristic look. The Digital Tiger Face also features two clusters of small cube lamps adjacent to each headlamp.

The Kia EV9 features a broad choice of electric powertrain configurations based on the Electric Global Modular Platform (E-GMP) and utilizing Kia’s fourth-generation battery technology. A 99.8-kWh battery is fitted in both the Kia EV9 Earth Long Range and the Kia EV9 GT-Line AWD variants. The Kia EV9 Earth Long Range model utilizes a 149.5 kW / 350 Nm electric motor, endowing the SUV with the ability to accelerate from 0-to-100 km/h in 9.4 seconds. The Kia EV9 GT-Line AWD variant is equipped with two electric motors that together unleash a total power output of 282.6 kW and a combined torque of 700 Nm. This potent combination enables the SUV to surge from 0-to-100 km/h in just 5.3 seconds. The Kia EV9 provides convenience and ease of use with its all-electric range up to 680 kilometers , according to the New European Driving Cycle (NEDC) on a single charge: 450 kilometers with a 24-minute ultra-fast 350 kW charging time . Furthermore, the Kia EV9 includes a number of advanced driver assistance systems from Kia to enhance passenger safety, such as Blind-Spot Collision-Avoidance Assist (BCA), Lane Keeping Assist (LKA), Smart Cruise Control (SCC) with Stop & Go and Forward Collision Avoidance Assist (FCA) with Junction Assist, designed to aid drivers in potentially dangerous scenarios. In addition, the Kia EV9 offers pre- and post-driving safety and convenience with features such as Rear Cross-Traffic Collision-Avoidance (RCCA) and Parking Collision-Avoidance Assist (PCA).

“Kia is set to embark on a series of global campaign activities, encapsulated in the statement ‘Here to Reshape the Way We Move’. This statement speaks to the company’s commitment to innovation and its vision for a future that is more sustainable, efficient, and convenient. As for the Thai market, on March 1st & 2nd, we will launch the new Kia flagship EV9 at QSNCC with an immersive exhibition that will connect you to Kia’s inspiring brand story through interactive exhibits under the concept of ‘Space to Inspire Your Future’. We will provide a guided tour into two exciting zones, including the Exhibit 1, themed ‘Our Inspiration’, and the Exhibit 2, themed ‘Our Future is Here’, Furthermore, the company has planned a surprise unveiling of the Kia EV5 at the event in advance of its debut at the 45th Bangkok International Motor Show 2024 on March 26th, 2024,” added Mr. Jean-David Christian Harel.

The Kia EV9 comes in two choices: the Kia EV9 Earth Long Range for 3,499,000 million baht and the Kia EV9 GT-Line AWD for 3,899,000 million baht. Both variants come with a 7-year warranty, 7-year assistance, 7-year free periodic maintenance, and an 8-year warranty for high-voltage batteries. For the customers booking first the Kia EV9 GT-Line AWD in March, Kia is committed to ensure delivery within April 2024. For the first customers reserving the Kia EV9 Earth Long Range, Kia is committed to ensure delivery within June 2024. Customers interested in a test drive can register at the Kia booth at the 45th Bangkok International Motor Show 2024, which runs from March 27th to April 7th, 2024.

Special offer to celebrate the launch of Kia EV9, The first-ever all-electric 6-seater SUV in Thailand:

Kia Sales (Thailand) Co., Ltd., is launching a special campaign to make it easy for customers to own the Kia EV9, with the following offer starting from March 1st until April 30th.

Promotion for The Kia EV9:
o Special interest rate at the beginning of the period of 1.79% with 25% down payment and 48-month installment period1
o Free 1st class insurance with compulsory motor insurance (CMI) for a period of 2 years2
o Free Kia Home Charger 1 set and Installation Fee for Customer3
o Free periodic maintenance (labor and spare parts) for 7 years or 150,000 kilometers4
o 7 year or 150,000 km warranty5
o Free 24-hour roadside assistance for 7 years with unlimited mileage6
o 8 year or 160,000 km Battery warranty (High-Voltage Battery)7

Notes:

1 Special interest rate beginning of 1.79% with 25% down payment and 48-month installment period for hire purchase with Kiatnakin Phatra Bank
2 Type 1 insurance and compulsory motor insurance (CMI) for a period of 2 years, limited to participating insurance companies and cannot be exchanged for cash.
3 Free Kia Home Charger 1 set with Installation Fee value 69,000 Baht
4 Free periodic maintenance (labor and spare parts) for 7 years or 150,000 kilometers. Any term to first (according to the warranty conditions of the after-sales service)
5 Term and conditions for 7 years or 150,000 kilometers warranty. Any term to first (according to the warranty conditions of the after-sales service)
6 Terms and conditions of Roadside assistance service: Free 24 hours for a period of 7 years with unlimited mileage (according to the conditions of the after-sales service)
7 Terms and conditions for 8 years or 160,000 kilometers High-Voltage Battery. Any term to first (according to the warranty conditions of the after-sales service)

• All terms and conditions are subject to change in accordance with the Company's regulations.
• For customers who reserve and receive a vehicle from 1 March 2024 – 30 April 2024
• Only participating dealers
• Excludes taxis, car rentals, cars sold under special conditions, and car rental customers.
• Information is subject to change without prior notice.
• For more information, please contact your nearest Kia dealer or visit https://www.kia.com

Noted: The statistics provided are based on preliminary data and represent the intended targets as of the date of the Kia EV9 Global Press Conference Live. These figures may be adjusted based on actual testing results and other relevant factors. Product specifications and availability may also vary depending on the region and country.

About Kia Sales (Thailand) Co., Ltd.

Kia Sales (Thailand) Company Limited official launch date was January 31st, 2024, with a vision of producing vehicles for sustainable mobility for people, communities, and societies around the world. The company places an emphasis on 3 core values: People, Planet, and Profit.

For more than 80 years, Kia has focused on creating sustainable solutions for people, communities, and societies across the globe. Kia exemplifies its “Premium Smart” brand image by delivering products that are equipped with innovation and cutting-edge modern design, as well as providing excellent customer and after-sales service. Kia Sales (Thailand) aims to promote and drive innovation, as well as the use of electric vehicles, in order to provide Thai motorists with the best travel options, under the slogan “Movement That Inspires”. This reflects the brand’s commitment to providing inspiring products and services for all journeys. Kia Sales (Thailand) currently has 19 authorized dealers nationwide, with 10 in Bangkok and 9 in other provinces.

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