-As the 11th country, Mercedes-Benz Thailand implements the “Retail of the Future” agency model, transforming the car buying experience for its customers.
-Mercedes-Benz’s retail partners will maintain their pivotal role as experts and Brand Ambassadors, offering customers a luxurious experience at their retail network.
-The online showroom at Mercedes-Benz Store now offers one best price via a convenient portal and a seamless omni-channel experience.
Bangkok. To offer the best, holistic customer experience, Mercedes-Benz Thailand proudly unveils the official implementation of the, “Retail of the Future.” This milestone in retail transformation marks a pivotal chapter in the company’s history, following the tease of its implementation during the “Ambition for the Future” event held in September of last year.
As a central component of the customer journey, the “Retail of the Future” offers clear advantages for customers, above all price transparency across all sales channels as well as the selection of their vehicle from the nationally available stock. The agency model combines this with a business model that is focused on customer benefits, sustainable and economically attractive for the retail partners and offers Mercedes-Benz new opportunities in direct contact with its customers.
Successfully implemented in 10 markets worldwide, such as Germany and Malaysia in the previous year, the “Retail of the Future” model has proven to bring substantial benefits for both retail partners and customers alike.
At the core of this new approach lies a “5-Step Journey to Own a Mercedes-Benz” as follows:
-Get close to the right car: Express interest, and a dedicated consultant creates a lead, checking the availability of the desired vehicle.
-Access the central inventory: With access to Mercedes-Benz centralized inventory, sales consultants ensure customers get their preferred car, regardless of location.
-Access the best prices and the best offers: The consultant presents a singular transparent price, eliminating the need for negotiation. Customers, now empowered to choose from various sales campaigns, receive quotations, and enjoy finance consultations.
-Enter the reservation process: The journey moves to the vehicle booking stage, where documents are prepared, and customers select a date and pickup method.
-Become the owner of a Mercedes-Benz: Ending with a thorough inspection, proceeding with the down payment, tax invoice receipt, signing the delivery form, and the added delight of a Mercedes-Benz giveaway.
“Today marks the official launch of ‘The Retail of the Future,’ the new Mercedes-Benz retail strategy that introduces a new way to purchase Mercedes-Benz cars. The approach is focused on the customer’s needs and is created to accommodate shifting consumer trends and behaviors while delivering the best possible customer experience. With the launch of the new business model, we aim to enhance our customer experience by eliminating the need for price negotiation and the time spent on determining the best pricing with our new ‘One Price’ policy, which will be a valuable benefit for our customers.”
Mr. Martin Schwenk, President and CEO of Mercedes-Benz Thailand
Mercedes-Benz Thailand’s commitment to delivering luxury and desirable cars is now coupled with an unwavering dedication to providing an exceptional end-to-end customer experience. “Retail of the Future” stands as a testament to the brand’s innovative spirit, promising an exciting and transformative journey towards becoming the owner of a Mercedes-Benz.
Mercedes-Benz AG at a glance
Mercedes-Benz AG is part of the Mercedes-Benz Group AG with a total of around 170,000 employees worldwide and is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes-Benz brand with Mercedes-AMG, Mercedes-Maybach, and G-Class with their all-electric models as well as products of the smart brand. The Mercedes me brand offers access to the digital services from Mercedes-Benz. Mercedes-Benz AG is one of the world’s largest manufacturers of luxury passenger cars. In 2022 it sold around two million passenger cars and 415,300 vans. In its two business segments, Mercedes-Benz AG is continually expanding its worldwide production network with around 35 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents. As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes-Benz Group. The company thus takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.
-As the 11th country, Mercedes-Benz Thailand implements the “Retail of the Future” agency model, transforming the car buying experience for its customers.
-Mercedes-Benz's retail partners will maintain their pivotal role as experts and Brand Ambassadors, offering customers a luxurious experience at their retail network.
-The online showroom at Mercedes-Benz Store now offers one best price via a convenient portal and a seamless omni-channel experience.
Bangkok. To offer the best, holistic customer experience, Mercedes-Benz Thailand proudly unveils the official implementation of the, "Retail of the Future." This milestone in retail transformation marks a pivotal chapter in the company's history, following the tease of its implementation during the "Ambition for the Future" event held in September of last year.
As a central component of the customer journey, the “Retail of the Future” offers clear advantages for customers, above all price transparency across all sales channels as well as the selection of their vehicle from the nationally available stock. The agency model combines this with a business model that is focused on customer benefits, sustainable and economically attractive for the retail partners and offers Mercedes-Benz new opportunities in direct contact with its customers.
Successfully implemented in 10 markets worldwide, such as Germany and Malaysia in the previous year, the "Retail of the Future" model has proven to bring substantial benefits for both retail partners and customers alike.
At the core of this new approach lies a “5-Step Journey to Own a Mercedes-Benz” as follows:
-Get close to the right car: Express interest, and a dedicated consultant creates a lead, checking the availability of the desired vehicle.
-Access the central inventory: With access to Mercedes-Benz centralized inventory, sales consultants ensure customers get their preferred car, regardless of location.
-Access the best prices and the best offers: The consultant presents a singular transparent price, eliminating the need for negotiation. Customers, now empowered to choose from various sales campaigns, receive quotations, and enjoy finance consultations.
-Enter the reservation process: The journey moves to the vehicle booking stage, where documents are prepared, and customers select a date and pickup method.
-Become the owner of a Mercedes-Benz: Ending with a thorough inspection, proceeding with the down payment, tax invoice receipt, signing the delivery form, and the added delight of a Mercedes-Benz giveaway.
"Today marks the official launch of ‘The Retail of the Future,’ the new Mercedes-Benz retail strategy that introduces a new way to purchase Mercedes-Benz cars. The approach is focused on the customer’s needs and is created to accommodate shifting consumer trends and behaviors while delivering the best possible customer experience. With the launch of the new business model, we aim to enhance our customer experience by eliminating the need for price negotiation and the time spent on determining the best pricing with our new 'One Price' policy, which will be a valuable benefit for our customers."
Mr. Martin Schwenk, President and CEO of Mercedes-Benz Thailand
Mercedes-Benz Thailand's commitment to delivering luxury and desirable cars is now coupled with an unwavering dedication to providing an exceptional end-to-end customer experience. "Retail of the Future" stands as a testament to the brand's innovative spirit, promising an exciting and transformative journey towards becoming the owner of a Mercedes-Benz.
Mercedes-Benz AG at a glance
Mercedes-Benz AG is part of the Mercedes-Benz Group AG with a total of around 170,000 employees worldwide and is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes-Benz brand with Mercedes-AMG, Mercedes-Maybach, and G-Class with their all-electric models as well as products of the smart brand. The Mercedes me brand offers access to the digital services from Mercedes-Benz. Mercedes-Benz AG is one of the world's largest manufacturers of luxury passenger cars. In 2022 it sold around two million passenger cars and 415,300 vans. In its two business segments, Mercedes-Benz AG is continually expanding its worldwide production network with around 35 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents. As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes-Benz Group. The company thus takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.
