Bangkok – 3rd May 2024 – SAIC Motor-CP Co., Ltd., and MG Sales (Thailand) Co., Ltd.—authorized manufacturer and distributor of MG cars in Thailand—would like to take a new swing with the momentum of #DareToBeYou campaign. The campaign is now being expanded to a core marketing strategy of NEW MG5 PRO, a new model comes in a new design to elevate the sense of cool and catchiness of the brand MG among new-gen customers who love to express their own identities and be different from others.
The main communication strategy of this campaign is centered on a presentation of fashion phot sets featuring KOLs (Key Opinion Leaders) with unique personalities. They will express themselves in their own poses that are corelated with design language of NEW MG5 PRO, a sport coupe sedan with an outstanding enhancement in sportiness. In terms of exterior details, NEW MG5 PRO encapsulates the spirit of agility with an all-new Black Chrome Gladius Grille Design matching with Smoke Chrome headlamps, all-new LED tail lamps, as well as 17-inch alloy wheels in black coupled with red brake calipers to give a flair of boldness. For cabin, NEW MG5 PRO offers the biggest cabin among other vehicles in the same segment. Driver will be greeted with a 10-inch touchscreen instrument cluster called Driver-focus cockpit while occupants will be delighted with a 7-inch intelligent central display compatible with Apple Car Play and wireless Android Auto. For convenience, lock and unlock code for digital key of NEW MG5 PRO can be shared via i-SMART application. On safety, NEW MG5 PRO is equipped with MG’s proprietary safety suite of ADVANCED SYNCHRONIZED PROTECTION SYSTEM which include disk brake at all four wheels, ABS, EBD, EBA, Lane Changing Assist, Blind Spot Detection System, a 360-degree 3D camera system, cornering stability assist, Anti-Wheel Slippage Assist, Hill-Start Assist, as well as 6 Airbags. Starting price of NEW MG5 PRO is from 629,900 baht.
Mr. Pongsak Lertruedeewattanavong, Vice President of MG Sales (Thailand) Co., Ltd., explained:
“MG continues to offer new automotive innovations to the market as we have a key mission
to register the brand MG among new-gen consumers and make it more appealing. MG discovered that ‘Today’s adolescents have their own identities and they do not shy to express their true selves’ based on our survey about opinions, values, attitudes, and lifestyles of new-generation consumers.
Our findings are the foundation of #DareToBeYou, a campaign joined by well-known KOLs among teens and new-gens. These KOLs will express their unique identities through our fashion shoots for social media and MG will utilize it for a spin in the campaign that is in accordance with concept and design of NEW MG5 PRO, our new model targeting young drivers.”
Using the campaign of #DareToBeYou to present the story of NEW MG5 PRO is a clever way to add a new flavor into product introduction—particularly the aspect of fun and excitement. Every story of KOLs can be seen online at bit.ly/FBMGcarsThailand. NEW MG5 PRO is available for test drive from now at every authorized distributor of MG nationwide.
For more information, contact MG CALL CENTRE at 1267. Latest news and updates of MG are available at the following official channels:
Website: www.mgcars.com
Line: @MGThailand
Facebook: www.facebook.com/MGcarsThailand
Twitter: @mg_thailand
Instagram: @mgthailand
YouTube: MG Thailand
TikTok: @mgthailand
Application: MG Thailand
Hashtag # MGThailand #MGCarsTH #ก็แค่เป็นตัวเองDareToBeYou #NEWMG5PRO
About MG
Established in 1924, MG or Morris Garages is an iconic British brand steeped in tradition dating back more than 100 years. To date, MG is owned by SAIC. MG’s design, function and technical centres are located in Birmingham, England. MG is a British brand which incorporates cutting-edge European engineering technology and enjoys synergistic support from SAIC in the form of global sourcing, automotive components supply chain, quality control management and other services. MG is best known for its world-renowned two-seater MGB roadster which was introduced in 1962. Today, MG produces passenger cars for world-wide distribution.
About MG Thailand
Founded in 2013, MG Sales (Thailand) Co., Ltd is the Sales, Marketing, and After-sales services arm for the MG brand in Thailand. MG Sales (Thailand) Co., Ltd oversees dealer networks and is both a joint venture and business unit of the Charoen Pokphand Group (CP) and SAIC. Shanghai Automotive Industry Corporation (SAIC) is one of the world’s largest integrated automotive companies, while Charoen Pokphand Group (CP) is one of Thailand largest conglomerates. Both CP and SAIC operate the state-of-the-art SAIC Motor-CP Co., Ltd manufacturing facility which assembles the iconic MG vehicle, to serve both domestic and ASEAN markets. SAIC Motor-CP Co., Ltd, the manufacturer of MG vehicles, is located at the WHA Eastern Seaboard Industrial Estate 2 – WHA ESIE 2 in Chonburi.
Bangkok – 3rd May 2024 - SAIC Motor-CP Co., Ltd., and MG Sales (Thailand) Co., Ltd.—authorized manufacturer and distributor of MG cars in Thailand—would like to take a new swing with the momentum of #DareToBeYou campaign. The campaign is now being expanded to a core marketing strategy of NEW MG5 PRO, a new model comes in a new design to elevate the sense of cool and catchiness of the brand MG among new-gen customers who love to express their own identities and be different from others.
The main communication strategy of this campaign is centered on a presentation of fashion phot sets featuring KOLs (Key Opinion Leaders) with unique personalities. They will express themselves in their own poses that are corelated with design language of NEW MG5 PRO, a sport coupe sedan with an outstanding enhancement in sportiness. In terms of exterior details, NEW MG5 PRO encapsulates the spirit of agility with an all-new Black Chrome Gladius Grille Design matching with Smoke Chrome headlamps, all-new LED tail lamps, as well as 17-inch alloy wheels in black coupled with red brake calipers to give a flair of boldness. For cabin, NEW MG5 PRO offers the biggest cabin among other vehicles in the same segment. Driver will be greeted with a 10-inch touchscreen instrument cluster called Driver-focus cockpit while occupants will be delighted with a 7-inch intelligent central display compatible with Apple Car Play and wireless Android Auto. For convenience, lock and unlock code for digital key of NEW MG5 PRO can be shared via i-SMART application. On safety, NEW MG5 PRO is equipped with MG’s proprietary safety suite of ADVANCED SYNCHRONIZED PROTECTION SYSTEM which include disk brake at all four wheels, ABS, EBD, EBA, Lane Changing Assist, Blind Spot Detection System, a 360-degree 3D camera system, cornering stability assist, Anti-Wheel Slippage Assist, Hill-Start Assist, as well as 6 Airbags. Starting price of NEW MG5 PRO is from 629,900 baht.
Mr. Pongsak Lertruedeewattanavong, Vice President of MG Sales (Thailand) Co., Ltd., explained:
“MG continues to offer new automotive innovations to the market as we have a key mission
to register the brand MG among new-gen consumers and make it more appealing. MG discovered that ‘Today’s adolescents have their own identities and they do not shy to express their true selves’ based on our survey about opinions, values, attitudes, and lifestyles of new-generation consumers.
Our findings are the foundation of #DareToBeYou, a campaign joined by well-known KOLs among teens and new-gens. These KOLs will express their unique identities through our fashion shoots for social media and MG will utilize it for a spin in the campaign that is in accordance with concept and design of NEW MG5 PRO, our new model targeting young drivers.”
Using the campaign of #DareToBeYou to present the story of NEW MG5 PRO is a clever way to add a new flavor into product introduction—particularly the aspect of fun and excitement. Every story of KOLs can be seen online at bit.ly/FBMGcarsThailand. NEW MG5 PRO is available for test drive from now at every authorized distributor of MG nationwide.
For more information, contact MG CALL CENTRE at 1267. Latest news and updates of MG are available at the following official channels:
Website: www.mgcars.com
Line: @MGThailand
Facebook: www.facebook.com/MGcarsThailand
Twitter: @mg_thailand
Instagram: @mgthailand
YouTube: MG Thailand
TikTok: @mgthailand
Application: MG Thailand
Hashtag # MGThailand #MGCarsTH #ก็แค่เป็นตัวเองDareToBeYou #NEWMG5PRO
About MG
Established in 1924, MG or Morris Garages is an iconic British brand steeped in tradition dating back more than 100 years. To date, MG is owned by SAIC. MG’s design, function and technical centres are located in Birmingham, England. MG is a British brand which incorporates cutting-edge European engineering technology and enjoys synergistic support from SAIC in the form of global sourcing, automotive components supply chain, quality control management and other services. MG is best known for its world-renowned two-seater MGB roadster which was introduced in 1962. Today, MG produces passenger cars for world-wide distribution.
About MG Thailand
Founded in 2013, MG Sales (Thailand) Co., Ltd is the Sales, Marketing, and After-sales services arm for the MG brand in Thailand. MG Sales (Thailand) Co., Ltd oversees dealer networks and is both a joint venture and business unit of the Charoen Pokphand Group (CP) and SAIC. Shanghai Automotive Industry Corporation (SAIC) is one of the world’s largest integrated automotive companies, while Charoen Pokphand Group (CP) is one of Thailand largest conglomerates. Both CP and SAIC operate the state-of-the-art SAIC Motor-CP Co., Ltd manufacturing facility which assembles the iconic MG vehicle, to serve both domestic and ASEAN markets. SAIC Motor-CP Co., Ltd, the manufacturer of MG vehicles, is located at the WHA Eastern Seaboard Industrial Estate 2 - WHA ESIE 2 in Chonburi.
