Bangkok – 22nd March 2024 – SAIC Motor-CP Co., Ltd., and MG Sales (Thailand) Co., Ltd.—authorized manufacturer and distributor of MG cars in Thailand – unitedly introduced “#DareToBeYou” as a new campaign encouraging young consumers to be the way they truly are. The campaign gathers KOLs who are known for their unique identities or personalities in an exclusive fashion shooting which will be released on social media. Furthermore, MG is going to spin the “#DareToBeYou” into a core communication strategy for a new product soon to be launched to primarily target Thai young drivers.
Mr. Pongsak Lertruedeewattanavong, Vice President of MG Sales (Thailand) Co., Ltd., revealed: “Being a brand that always present something different and being a brand that constantly uplift Thailand’s vast automotive industry with something new are at the heart of MG’s unshaken business strategies. Further than aforesaid strategies, we never stop bringing our brand closer to our customers. As MG—in 2024—would like to open ourselves more to young consumers and young drivers, we are pleased to present a new campaign called ‘#DareToBeYou.’ The campaign is truly outside-the-box and it also focuses on actual identities of our target customers.”
Young consumers today are “Tremendously expressive in their identities, high in level of self-confidence, and do not shy to think different from others” according to a survey about needs, behaviors, and lifestyles. As many of these consumers may be perceived by others as nonconformists or extremists, MG would like to be a mediator encouraging young people to be themselves in their own ways that are not violating others. 45 Gen Y and Gen Z KOLs (Key Opinion Leaders) in total will reveal their own selves through five exclusive fashion sets which will be released online. These five fashion sets have the following themes:
• Ones with pride in their bodies
- LGBTQ+ creators behind quirky and fun social virals
• Ones with pride in their complexion
• Ones who love tattoos and believe in artistic aspects of tattoos, regardless of gender
• Ones with their unique sense of fashion and love to dress in their unique, expressive ways
“To inspire young Thais to ‘#DareToBeYou’ and happy with their own lifestyles, MG is going to share photos of these KOLs on bit.ly/FBMGcarsThailand. Additionally, the campaign will be utilized as a foundation of our communication strategy for our upcoming model that is going to make its Thailand premiere very soon at the 45th Bangkok International Motor Show,” concluded Mr. Pongsak.
For more information, contact MG CALL CENTRE at 1267. Latest news and updates of MG are available at the following official channels:
Website: www.mgcars.com
Line: @MGThailand
Facebook: www.facebook.com/MGcarsThailand
Twitter: @mg_thailand
Instagram: @mgthailand
YouTube: MG Thailand
TikTok: @mgthailand
Application: MG Thailand
Hashtag # MGThailand #MGCarsTH #ก็แค่เป็นตัวเองDareToBeYou
About MG
Established in 1924, MG or Morris Garages is an iconic British brand steeped in tradition dating back more than 100 years. To date, MG is owned by SAIC. MG’s design, function and technical centres are located in Birmingham, England. MG is a British brand which incorporates cutting-edge European engineering technology and enjoys synergistic support from SAIC in the form of global sourcing, automotive components supply chain, quality control management and other services. MG is best known for its world-renowned two-seater MGB roadster which was introduced in 1962. Today, MG produces passenger cars for world-wide distribution.
About MG Thailand
Founded in 2013, MG Sales (Thailand) Co., Ltd is the Sales, Marketing, and After-sales services arm for the MG brand in Thailand. MG Sales (Thailand) Co., Ltd oversees dealer networks and is both a joint venture and business unit of the Charoen Pokphand Group (CP) and SAIC. Shanghai Automotive Industry Corporation (SAIC) is one of the world’s largest integrated automotive companies, while Charoen Pokphand Group (CP) is one of Thailand largest conglomerates. Both CP and SAIC operate the state-of-the-art SAIC Motor-CP Co., Ltd manufacturing facility which assembles the iconic MG vehicle, to serve both domestic and ASEAN markets. SAIC Motor-CP Co., Ltd, the manufacturer of MG vehicles, is located at the WHA Eastern Seaboard Industrial Estate 2 – WHA ESIE 2 in Chonburi.
Bangkok – 22nd March 2024 - SAIC Motor-CP Co., Ltd., and MG Sales (Thailand) Co., Ltd.—authorized manufacturer and distributor of MG cars in Thailand – unitedly introduced “#DareToBeYou” as a new campaign encouraging young consumers to be the way they truly are. The campaign gathers KOLs who are known for their unique identities or personalities in an exclusive fashion shooting which will be released on social media. Furthermore, MG is going to spin the “#DareToBeYou” into a core communication strategy for a new product soon to be launched to primarily target Thai young drivers.
Mr. Pongsak Lertruedeewattanavong, Vice President of MG Sales (Thailand) Co., Ltd., revealed: “Being a brand that always present something different and being a brand that constantly uplift Thailand’s vast automotive industry with something new are at the heart of MG’s unshaken business strategies. Further than aforesaid strategies, we never stop bringing our brand closer to our customers. As MG—in 2024—would like to open ourselves more to young consumers and young drivers, we are pleased to present a new campaign called ‘#DareToBeYou.’ The campaign is truly outside-the-box and it also focuses on actual identities of our target customers.”
Young consumers today are “Tremendously expressive in their identities, high in level of self-confidence, and do not shy to think different from others” according to a survey about needs, behaviors, and lifestyles. As many of these consumers may be perceived by others as nonconformists or extremists, MG would like to be a mediator encouraging young people to be themselves in their own ways that are not violating others. 45 Gen Y and Gen Z KOLs (Key Opinion Leaders) in total will reveal their own selves through five exclusive fashion sets which will be released online. These five fashion sets have the following themes:
• Ones with pride in their bodies
- LGBTQ+ creators behind quirky and fun social virals
• Ones with pride in their complexion
• Ones who love tattoos and believe in artistic aspects of tattoos, regardless of gender
• Ones with their unique sense of fashion and love to dress in their unique, expressive ways
“To inspire young Thais to ‘#DareToBeYou’ and happy with their own lifestyles, MG is going to share photos of these KOLs on bit.ly/FBMGcarsThailand. Additionally, the campaign will be utilized as a foundation of our communication strategy for our upcoming model that is going to make its Thailand premiere very soon at the 45th Bangkok International Motor Show,” concluded Mr. Pongsak.
For more information, contact MG CALL CENTRE at 1267. Latest news and updates of MG are available at the following official channels:
Website: www.mgcars.com
Line: @MGThailand
Facebook: www.facebook.com/MGcarsThailand
Twitter: @mg_thailand
Instagram: @mgthailand
YouTube: MG Thailand
TikTok: @mgthailand
Application: MG Thailand
Hashtag # MGThailand #MGCarsTH #ก็แค่เป็นตัวเองDareToBeYou
About MG
Established in 1924, MG or Morris Garages is an iconic British brand steeped in tradition dating back more than 100 years. To date, MG is owned by SAIC. MG’s design, function and technical centres are located in Birmingham, England. MG is a British brand which incorporates cutting-edge European engineering technology and enjoys synergistic support from SAIC in the form of global sourcing, automotive components supply chain, quality control management and other services. MG is best known for its world-renowned two-seater MGB roadster which was introduced in 1962. Today, MG produces passenger cars for world-wide distribution.
About MG Thailand
Founded in 2013, MG Sales (Thailand) Co., Ltd is the Sales, Marketing, and After-sales services arm for the MG brand in Thailand. MG Sales (Thailand) Co., Ltd oversees dealer networks and is both a joint venture and business unit of the Charoen Pokphand Group (CP) and SAIC. Shanghai Automotive Industry Corporation (SAIC) is one of the world’s largest integrated automotive companies, while Charoen Pokphand Group (CP) is one of Thailand largest conglomerates. Both CP and SAIC operate the state-of-the-art SAIC Motor-CP Co., Ltd manufacturing facility which assembles the iconic MG vehicle, to serve both domestic and ASEAN markets. SAIC Motor-CP Co., Ltd, the manufacturer of MG vehicles, is located at the WHA Eastern Seaboard Industrial Estate 2 - WHA ESIE 2 in Chonburi.
