MINI presents pure-electric design study at the IAA: the MINI Electric Concept


MINI presents pure-electric design study at the IAA: the MINI Electric Concept, complete with iconic design and urban driving fun.

Munich, Germany, August 29, 2017. MINI is using the IAA Cars 2017 show in Frankfurt am Main to showcase its take on future personal mobility in the city – in the form of the MINI Electric Concept. Designed for use in urban areas, this concept car offers a window into how pure-electric day-to-day mobility might look in the years ahead.

MINI Electric Concept also brings the iconic design, city-dwelling heritage and customary go-kart feeling of the MINI brand into the electric mobility age. MINI will present an all-electric series-production model in 2019.

Urban mobility is ingrained into the MINI brand’s DNA; the city is its natural habitat. Indeed, this environment and the specific demands it places on a car provided the canvas from which the MINI design team brought the MINI Electric Concept to life. The responsive drive system, sublimely judged suspension tuning and use of aerodynamic add-ons produce driving dynamics very much in the MINI mould and a fine operating range. It all comes together to make the MINI Electric Concept a highly attractive, zero-emission solution to the current challenges facing personal mobility in our cities and their surroundings.

MINI – blazing a trail for electric mobility at the BMW Group.
It has been nearly ten years since MINI took a significant, pioneering step with the MINI E – and laid the foundations at the BMW Group for the development of electric mobility solutions to production readiness. The MINI E unveiled in 2008 was the first all-electric car from the BMW Group to be driven by private users in everyday traffic conditions – as part of an extensive field trial. Over 600 MINI E cars entered service worldwide for the purpose of the field studies. All of them helped to gain vital insights into the use of pure-electric vehicles, and this knowledge was subsequently incorporated into the development of the BMW i3. The MINI E also offered driving fun in spades, thanks to outstanding acceleration and handling.

Cutting-edge, pure and dynamic (in an efficient way), the MINI Electric Concept encapsulates MINI’s near-term vision of an all-electric car designed for urban mobility in a changing world.

MINI presents pure-electric design study at the IAA: the MINI Electric Concept, complete with iconic design and urban driving fun.

Munich, Germany, August 29, 2017. MINI is using the IAA Cars 2017 show in Frankfurt am Main to showcase its take on future personal mobility in the city – in the form of the MINI Electric Concept. Designed for use in urban areas, this concept car offers a window into how pure-electric day-to-day mobility might look in the years ahead.

MINI Electric Concept also brings the iconic design, city-dwelling heritage and customary go-kart feeling of the MINI brand into the electric mobility age. MINI will present an all-electric series-production model in 2019.

Urban mobility is ingrained into the MINI brand’s DNA; the city is its natural habitat. Indeed, this environment and the specific demands it places on a car provided the canvas from which the MINI design team brought the MINI Electric Concept to life. The responsive drive system, sublimely judged suspension tuning and use of aerodynamic add-ons produce driving dynamics very much in the MINI mould and a fine operating range. It all comes together to make the MINI Electric Concept a highly attractive, zero-emission solution to the current challenges facing personal mobility in our cities and their surroundings.

MINI – blazing a trail for electric mobility at the BMW Group. It has been nearly ten years since MINI took a significant, pioneering step with the MINI E – and laid the foundations at the BMW Group for the development of electric mobility solutions to production readiness. The MINI E unveiled in 2008 was the first all-electric car from the BMW Group to be driven by private users in everyday traffic conditions – as part of an extensive field trial. Over 600 MINI E cars entered service worldwide for the purpose of the field studies. All of them helped to gain vital insights into the use of pure-electric vehicles, and this knowledge was subsequently incorporated into the development of the BMW i3. The MINI E also offered driving fun in spades, thanks to outstanding acceleration and handling.

Cutting-edge, pure and dynamic (in an efficient way), the MINI Electric Concept encapsulates MINI’s near-term vision of an all-electric car designed for urban mobility in a changing world.

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