Harnessing the Vietnamese spirit, and taking it to the world
VinFast is the first volume automotive manufacturer from Vietnam, and the first ever to participate in a major international motor show. Harnessing Vietnamese spirit, VinFast is developing and manufacturing – in Vietnam – its own range of innovative, world-class vehicles, which will be sold worldwide. It is making its global public debut at the 2018 Mondial Paris Motor Show, with two world premieres – the LUX A2.0 sedan and the LUX SA2.0 SUV. These premium models epitomise the company’s philosophy of ‘Vietnamese – Style – Safety – Creativity – Pioneering’.
The design direction of these first two cars was influenced by the Vietnamese people through a public vote. This has enhanced the sense of national pride in these products, which pay homage to the country’s natural beauty. The design development for the production cars was undertaken by legendary design house, Pininfarina, giving the cars Italian design flair and sophistication.
VinFast is a proud Vietnamese business with a truly global outlook and ambition, and is working with leading design, engineering and supplier partners to ensure its cars exhibit strong Vietnamese character married with Italian design sophistication and European advanced technologies and quality. VinFast products will meet international standards and customer expectations in terms of premium design, dynamics, in-car features and ownership experience.
The business has engaged specialist external expertise and recruited senior executives from some of the industry’s leading automotive companies to ensure it can build a highly successful automotive business from scratch within a remarkably short timescale.
The VinFast business is led by senior executives including Chairwoman, Le Thi Thu Thuy, who is also the Vice Chairwoman of Vingroup and has over 22 years of experience in the financial services and real estate industry. She is joined by James DeLuca, CEO of VinFast Trading and Production, who is an experienced automotive leader. He spent 37 years with General Motors, where he was responsible for 171 production facilities in 31 countries.