World’s Debut: Toyota Prius c-Technology comes to the fore in the Prius c Three


The Toyota Prius c, the smallest of the brand’s eight hybrid models, now comes standard with the Toyota Safety Sense C (TSS-C) driver-assist technologies on all model grades. The TSS-C system, which had been an option on two Prius c grades for 2016, includes Pre-Collision System, Lane Departure Assist, and Automatic High Beams.

Thanks to clever design, the Prius c makes great use of the space at hand. The 35-inch rear legroom and 17.1 cu. ft. cargo volume (with rear seatbacks up) let you take friends to the mall in comfort, and carry home everyone’s packages with ease. The bottom line is that the Prius c provides a lot of cabin space while taking up little road space.


Prius c Hybrid Technology
Toyota optimized the size and weight of its hybrid technology for the Prius c platform, but that doesn’t mean it left anything out. The system integrates a gasoline engine, an electric motor within a Continuously Variable Transaxle, a nickel-metal hydride battery, a power control unit (inverter), a DC-DC converter and a step-up converter. A hybrid control computer governs the seamless application of gasoline engine and electric power depending on driving demands and selected drive mode.

The Toyota Prius c’s SULEV (Tier 2 Bin 3)-rated 1.5-liter inline four-cylinder gasoline engine utilizes an Atkinson cycle to help increase efficiency. By itself, the engine produces 73 horsepower and 82 lb.-ft. of torque, contributing to a total hybrid system output of 99 hp. The hybrid system also yields excellent fuel efficiency with an EPA estimated MPG of 48 city/43 highway/46 combined.
Like today’s luxury and sport models, the Prius c offers different drive modes to affect performance response. Normal mode works for everyday driving. ECO reduces overall energy consumption by governing the climate control system and throttle operation to help enhance vehicle efficiency. Under certain conditions EV Mode allows the Prius c to be driven solely by electric power for under one mile while remaining below 25 mph. That’s useful when navigating one of those huge mall parking lots, for example.


The body covering that structure slips through the air with a low 0.28 coefficient of drag, the result of extensive aerodynamic features. The Prius c’s lower-body styling is wider below the beltline, featuring sculpted rear flares that express an athletic stance.
The 2017 Toyota Prius c is equipped with nine airbags and, features the standard Star Safety System™, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake Force Distribution (EBD), Brake Assist (BA), and Smart Stop technology.

Toyota Safety Sense-C (TSS-C) featuring Automatic Emergency Braking
The Toyota Safety Sense-C system standard in the 2017 Prius c combines a trio of driver assist technologies anchored by automatic emergency braking.
Pre-collision System (PCS), which operates at vehicle speeds of approximately seven to 85 mph, is designed to use a camera and laser beam to detect the vehicle ahead. If PCS determines there is a possibility of a collision, it uses audio and visual alerts to prompt the driver to take evasive action and brake. If the driver notices the hazard and applies the brakes, PCS may provide additional braking force using Brake Assist. If the driver does not brake in a set time, and PCS determines that the possibility of a frontal collision with another vehicle is extremely high, the system may automatically apply the brakes, helping reduce speed by approximately 19 mph in order to help the driver lessen the impact and in certain cases avoid a collision. The operational range of automatic braking covers speeds at which at least 80 percent of rear-end collisions occur (approximately seven – 50 mph).


Lane Departure Alert (LDA) is designed to use a camera to detect visible white and yellow lane markings in front of the vehicle and the vehicle’s position on the road. If LDA determines that the vehicle is starting to unintentionally deviate from its lane, the system alerts the driver with an audio and visual alert.
Automatic High Beam (AHB), using an in-vehicle camera to help detect the headlights of oncoming vehicles and taillights of vehicles traveling ahead, automatically switches between high and low beams as appropriate.

The Toyota Prius c, the smallest of the brand's eight hybrid models, now comes standard with the Toyota Safety Sense C (TSS-C) driver-assist technologies on all model grades. The TSS-C system, which had been an option on two Prius c grades for 2016, includes Pre-Collision System, Lane Departure Assist, and Automatic High Beams.

Thanks to clever design, the Prius c makes great use of the space at hand. The 35-inch rear legroom and 17.1 cu. ft. cargo volume (with rear seatbacks up) let you take friends to the mall in comfort, and carry home everyone's packages with ease. The bottom line is that the Prius c provides a lot of cabin space while taking up little road space.

Prius c Hybrid Technology Toyota optimized the size and weight of its hybrid technology for the Prius c platform, but that doesn't mean it left anything out. The system integrates a gasoline engine, an electric motor within a Continuously Variable Transaxle, a nickel-metal hydride battery, a power control unit (inverter), a DC-DC converter and a step-up converter. A hybrid control computer governs the seamless application of gasoline engine and electric power depending on driving demands and selected drive mode.

The Toyota Prius c's SULEV (Tier 2 Bin 3)-rated 1.5-liter inline four-cylinder gasoline engine utilizes an Atkinson cycle to help increase efficiency. By itself, the engine produces 73 horsepower and 82 lb.-ft. of torque, contributing to a total hybrid system output of 99 hp. The hybrid system also yields excellent fuel efficiency with an EPA estimated MPG of 48 city/43 highway/46 combined. Like today's luxury and sport models, the Prius c offers different drive modes to affect performance response. Normal mode works for everyday driving. ECO reduces overall energy consumption by governing the climate control system and throttle operation to help enhance vehicle efficiency. Under certain conditions EV Mode allows the Prius c to be driven solely by electric power for under one mile while remaining below 25 mph. That's useful when navigating one of those huge mall parking lots, for example.

The body covering that structure slips through the air with a low 0.28 coefficient of drag, the result of extensive aerodynamic features. The Prius c's lower-body styling is wider below the beltline, featuring sculpted rear flares that express an athletic stance. The 2017 Toyota Prius c is equipped with nine airbags and, features the standard Star Safety System™, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake Force Distribution (EBD), Brake Assist (BA), and Smart Stop technology.

Toyota Safety Sense-C (TSS-C) featuring Automatic Emergency Braking The Toyota Safety Sense-C system standard in the 2017 Prius c combines a trio of driver assist technologies anchored by automatic emergency braking. Pre-collision System (PCS), which operates at vehicle speeds of approximately seven to 85 mph, is designed to use a camera and laser beam to detect the vehicle ahead. If PCS determines there is a possibility of a collision, it uses audio and visual alerts to prompt the driver to take evasive action and brake. If the driver notices the hazard and applies the brakes, PCS may provide additional braking force using Brake Assist. If the driver does not brake in a set time, and PCS determines that the possibility of a frontal collision with another vehicle is extremely high, the system may automatically apply the brakes, helping reduce speed by approximately 19 mph in order to help the driver lessen the impact and in certain cases avoid a collision. The operational range of automatic braking covers speeds at which at least 80 percent of rear-end collisions occur (approximately seven - 50 mph).

Lane Departure Alert (LDA) is designed to use a camera to detect visible white and yellow lane markings in front of the vehicle and the vehicle's position on the road. If LDA determines that the vehicle is starting to unintentionally deviate from its lane, the system alerts the driver with an audio and visual alert. Automatic High Beam (AHB), using an in-vehicle camera to help detect the headlights of oncoming vehicles and taillights of vehicles traveling ahead, automatically switches between high and low beams as appropriate.

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